Community Norms, Not Personal Control, Drive Plastic Waste Habits in Nagaland
A mixed-methods study of 226 residents in Nagaland, India, finds that social norms and cultural values, not personal attitudes or ...
Tag: subjective norms
Green Promises Only Sell Cosmetics When Consumers Actually Trust the Brand
A new PLS-SEM study of cosmetics consumers finds that green attitude, perceived behavioural control and green advertising drive purchase intention ...
Your Personality May Decide Whether You Recycle, Study of 1,198 Ecuadorians Finds
A survey of 1,198 people in Guayas Province, Ecuador, shows that personal and subjective norms drive recycling and green consumerism ...
Neighbors and trust, not technology, decide who goes solar in Iran’s forests
A study of 231 forest-dwelling households in Iran's Zagros Mountains finds that community norms, perceived cost burdens and institutional trust—not ...
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Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
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University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
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Bee body mass, pathogens and local climate influence heat tolerance
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Researchers record first-ever images and data of a shark experiencing a boat strike
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Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
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