Forgotten Crops May Hold the Key to Resilient Food Systems, Researchers Argue
A new Frontiers in Nutrition editorial argues that neglected and underutilized plant species are strategic resources for improving diets, biodiversity, ...
Tag: consumer behavior
How a Community Festival Is Fueling California’s Seaweed Aquaculture Boom
A six-year case study shows the California Seaweed Festival measurably shifts public attitudes and builds the consumer demand and social ...
Why Foreign Influencers Win Over Chinese Shoppers: New Study Reveals the Psychology Behind Cross-Cultural Live-Stream Sales
A survey of 450 Chinese consumers shows that perceived intercultural communication competency drives purchase intention directly and through attitude, subjective ...
Why Feeling a Destination Is Real Beats How Fun It Looks in VR
A study of 699 Vietnamese VR users finds that perceived authenticity, not visual enjoyment, most strongly drives the intention to ...
Trust, Not Hype: What Really Drives Generation Z’s Green Buying Intentions
A survey of 347 Generation Z consumers in India shows that personal environmental responsibility drives sustainable purchase intentions through green ...
Comfort Beats Brand: What 401 Filipino Students Reveal About Sportswear Economics
A survey of 401 Filipino university students found that comfort, quality, and affordability dominate sportswear purchasing decisions, while brand, advertising, ...
AI Predicts Where Shoppers Look in Luxury Beauty Stores Before They Step Inside
The study's methodological foundation rests on a growing class of AI platforms that attempt to reconstruct human visual and neural ...
How Your Sense of Time Decides Whether You Pick Cake or Salad
New research shows that people who think of time as a repeating cycle are more likely to choose indulgent vice ...
Goat Milk’s Biggest Obstacle in West Africa Is Not Taste, Study Finds
A survey of 236 people in northern Benin shows that market access, price, and lack of information, rather than sensory ...
How Emotional Design Quietly Rewires What We Buy, According to a New Systematic Review
A new systematic review of 66 studies reveals how emotional design strategies spanning sensory, functional, social, and symbolic dimensions shape ...
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Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
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University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
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Bee body mass, pathogens and local climate influence heat tolerance
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Researchers record first-ever images and data of a shark experiencing a boat strike
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Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
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