Tanzanian shoppers rate supermarket marketing higher than Croatian consumers
A survey of 991 supermarket shoppers in Croatia and Tanzania found statistically significant differences across all five marketing mix dimensions, ...
Tag: consumer behavior
Virtual Fitting Rooms That Sell: Study Reveals Which AR Features Actually Drive Fashion Shoppers to Buy
A new study of 216 Pakistani fashion consumers finds that personalisation, creative engagement, connectedness, and immersion in augmented reality shopping ...
Fear, Not Anxiety, Fuels Panic Buying — But Only When We Think Concretely, Study Finds
Two experiments show that fear-framed crisis messages boost panic buying intentions mainly under concrete thinking, with the effect stronger among ...
Family Help Cuts App Use: Time Pressure and Effort Drive Women to Quick Commerce
A new study of 417 women in urban India finds that time pressure and physical effort drive Quick Commerce adoption, ...
What Makes Students Pay More for a Greener Planet? Evidence from Bangladesh
A survey of 440 private university students in Dhaka shows that information sources, environmental knowledge, attitudes, social norms, perceived control, ...
Stress Can Make You Pay More Attention: How Losing Control Boosts Engagement
New research shows that the low-control component of stress can increase consumer engagement with advertisements and attention tasks as a ...
Degrowth Messages Shift Values but Green Growth Wins Policy Support, Experiments Show
Two large online experiments with U.K. millennials found that degrowth framing shifted values and debate positions while green growth messaging ...
What Really Drives Sustainable Food Choices? New Study Weighs Awareness, Health, Money and Policy
A survey of 300 Indian households finds that environmental awareness, health consciousness, economic factors and policy support all significantly drive ...
Why Some AI Advertisements Win Over Consumers While Others Backfire
University of Mississippi researchers find that AI in advertising succeeds when it is essential to the campaign's creative idea and ...
Why Time-Saving Household Technology Rarely Saves as Much Time as Promised
A new economic framework explains why a century of household appliances barely reduced housework while modern delivery platforms deliver real ...
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Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
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University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
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Bee body mass, pathogens and local climate influence heat tolerance
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Researchers record first-ever images and data of a shark experiencing a boat strike
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Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
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