From Ancient Potter’s Marks to the Metaverse: How Brands Adapt Across Cultures
A new narrative review traces brand adaptation from ancient potter's marks and medieval guild insignia to digital glocalization, arguing that ...
Tag: consumer behavior
Live-Streamed Grasslands: How Short Video Scenes Drive Premium Mutton Purchases
A survey-based structural equation study of 402 Chinese consumers finds that live-streamer charisma, interaction, presence and immersion raise perceived value ...
Skepticism and simple living both push young Pakistani consumers to buy less, survey finds
A survey of 395 Pakistani consumers found that both skepticism toward environmental claims and voluntary simplicity were significantly associated with ...
New AI model links financial news sentiment to what consumers click next
A new open-access study in Discover Computing presents CMCBI, a recommendation framework that aligns corporate financial signals with consumer behavior ...
AI chatbots may build more consumer trust than humans in luxury sustainability messaging
A scenario-based experiment with 346 U.S. consumers found that identical luxury sustainability information was linked to stronger trust-mediated intentions when ...
Digital Cues Boost Refillable Packaging Adoption Through Framing and Social Endorsement
A study of 772 Iranian consumers found that explicit sustainability framing and visible like-count cues both increase behavioral intentions to ...
Why Young Shoppers Still Hesitate to Buy Upcycled Fashion
A survey study of 477 young consumers uses structural equation modelling to examine how five consumption values and narrative competence ...
Game Theory Model Reveals How Government Oversight Can Make or Break Corporate Green Innovation
An evolutionary game model of China's dual carbon goals shows moderate government monitoring and higher subsidies and penalties can drive ...
AI framework turns social media chatter into brand collaboration shortlists
A Penn State-led study presents an AI framework that mines social media co-mentions to identify, validate and prioritize promising brand ...
Virtual Supermarkets Match Real Ones When Shoppers Put Real Money on the Line
A randomized real choice experiment with 227 students found no significant differences in monetary willingness to pay for cereals between ...
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Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
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University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
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Bee body mass, pathogens and local climate influence heat tolerance
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Researchers record first-ever images and data of a shark experiencing a boat strike
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Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
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