To protect brands, immunize consumers against bad news

Courtney Benton. (April 30, 2024). To protect brands, immunize consumers against bad news. Scienmag. https://scienmag.com/to-protect-brands-immunize-consumers-against-bad-news/

Courtney Benton. "To protect brands, immunize consumers against bad news." Scienmag, 30 April 2024, https://scienmag.com/to-protect-brands-immunize-consumers-against-bad-news/. Accessed 4 September 2026.

Courtney Benton. "To protect brands, immunize consumers against bad news." Scienmag. April 30, 2024. https://scienmag.com/to-protect-brands-immunize-consumers-against-bad-news/