What Is Clean Air Worth? South Korea Puts a Price Tag on PM2.5 Deaths
A new contingent valuation study estimates that South Korean households would pay about 41,643 won per year for a one-in-10,000 ...
Tag: willingness to pay
Naming a Famous Mountain Does Not Boost Willingness to Pay for Water Conservation, Japanese Survey Reveals
A randomized survey of 6,448 Japanese households found that explicitly naming Aso, the famous volcanic water source in Kyushu, did ...
What Healthy Older Adults in China Really Want From Home Care, and How Much They Will Pay
A discrete choice experiment of 1,283 older adults in Xi'an reveals that healthy seniors value home repair and traditional Chinese ...
Virtual Museums Turn Digital Visitors Into Paying Loyal Audiences, Study Finds
A new survey-based study shows that digital museum experiences and social media value build visitor satisfaction and cultural identity, which ...
When Wine Is a Gift, the Brain Shops Differently: EEG and Eye-Tracking Reveal How Occasion Reshapes Choice
A combined eye-tracking and EEG study finds that gift-givers are less price sensitive, more deliberative, and neurologically more engaged than ...
What Makes Students Pay More for a Greener Planet? Evidence from Bangladesh
A survey of 440 private university students in Dhaka shows that information sources, environmental knowledge, attitudes, social norms, perceived control, ...
Households in Zambia Reveal How Much They Would Pay for Handwashing Stations
A randomised pricing experiment in Lusaka, Zambia, found that households strongly preferred a locally made handwashing station and would buy ...
What Poor Households in Haiti Would Pay for Clean Sanitation, and What It Means for Subsidies
A survey of 603 households in Cap Haitien shows that reducing container-based sanitation fees to 150–200 gourdes per month could ...
Ghanaian Consumers Shun Insect-Fortified Tomato Juice but Reward Trusted Certification
A discrete choice experiment in Ghana finds that certification and health claims raise consumers' willingness to pay for fortified tomato ...
What Ghana’s Informal Workers Really Want From a Pension Scheme
A discrete choice experiment of 150 informal sector workers in Accra reveals that private fund management, flexible payment schedules, affordable ...
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Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
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University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
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Bee body mass, pathogens and local climate influence heat tolerance
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Researchers record first-ever images and data of a shark experiencing a boat strike
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Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
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