Tag: PLS-SEM

A survey of 179 Indonesian small enterprises shows that strategic agility strongly predicts economic and social sustainability but reaches the ...

A new validated scale reveals how omnichannel AI experiences build relationship quality and drive customer engagement in unmanned retail stores.

A new study of 1,432 young adults fuses health belief and technology acceptance theory with machine learning and a prototype ...

A study of 480 Vietnamese OCOP enterprises finds that proactiveness and risk-taking directly boost new product performance while innovativeness works ...

A new study of 200 Saudi university students finds that perceived entrepreneurial support boosts entrepreneurial readiness primarily by strengthening students' ...

A study of 231 forest-dwelling households in Iran's Zagros Mountains finds that community norms, perceived cost burdens and institutional trust—not ...

A survey of 649 Indian university students found that prompt literacy, critical AI literacy, and assessment design each contribute to ...

A survey of 90 senior managers in Accra reveals how Ghana's hospitality firms weathered COVID-19 disruptions and which resilience strategies ...

A study of 313 Ghanaian university students finds that religiosity, though high, shows selective and sometimes positive links to deviance, ...

A survey of 398 Malaysian adventure tourists in Gopeng, Perak shows that emotional attachment to a destination consistently predicts satisfaction, ...