Tag: PLS-SEM

A survey of 213 Nigerian marketing students found that awareness and self-efficacy, rather than perceived ease of use, are the ...

A survey of 1,198 people in Guayas Province, Ecuador, shows that personal and subjective norms drive recycling and green consumerism ...

A study of 157 Commercial Bank of Ethiopia employees shows that perceived organizational support reduces turnover intention entirely through the ...

A survey of 183 Albanian medicinal and aromatic plant farmers shows that education, training and climate awareness strongly drive adaptation, ...

A South Korean study of 210 Millennial and Generation Z parents finds that parental confidence, rather than marital intimacy or ...

A survey of 179 Indonesian small enterprises shows that strategic agility strongly predicts economic and social sustainability but reaches the ...

A new validated scale reveals how omnichannel AI experiences build relationship quality and drive customer engagement in unmanned retail stores.

A new study of 1,432 young adults fuses health belief and technology acceptance theory with machine learning and a prototype ...

A study of 480 Vietnamese OCOP enterprises finds that proactiveness and risk-taking directly boost new product performance while innovativeness works ...

A new study of 200 Saudi university students finds that perceived entrepreneurial support boosts entrepreneurial readiness primarily by strengthening students' ...