TikTok Doctors Outshine Real Physicians in the Eyes of Gen Z, Study Finds
New VCU research finds Gen Z followers of physician-influencers on TikTok trust and obey them more than their own doctors, ...
Tag: consumer behavior
Why We Say Yes to Green Products but Buy Something Else
A new mixed-methods study identifies 21 perceived risks, from brand distrust to a novel construct called internal failure feeling, that ...
Generation Z Denies Being FoMO, Yet Keeps Feeding the Algorithms That Create It
A mixed-method study of Indonesian Generation Z finds that young consumers reject the FoMO label as stigmatized and irrational while ...
UBC study links shorter shelf life to perceptions of naturalness and health
A new UBC study reveals that consumers use shelf life as a mental shortcut to judge food naturalness, often preferring ...
Study Links Social Media Investment Advice to High Confidence and Low Knowledge
New research from the University of Georgia indicates that investors relying on social media for advice report higher confidence but ...
Ten-Second Micro Ads Outperform Longer Spots by Up to 40 Percent, Study Finds
A study in the Journal of Marketing shows that television and social media advertisements lasting ten seconds or less increase ...
Why Watching Feels Like Buying: The Psychology Behind Livestream Shopping Decisions
A study of 489 Vietnamese consumers shows that telepresence, enjoyment, and ease of use drive purchase intention in livestream shopping, ...
AI Writes the Emails, but Human Judgment Still Picks the Winner, Study Finds
A Penn State-led study in the Journal of Marketing Research presents a framework that uses AI to map and rank ...
Health Claims on Food Packaging Often Outrun the Nutrition Inside
A Nature Food commentary warns that more than half of new US food products carry health claims while only a ...
Jakarta’s E-Waste Future Hinges on Data Privacy, Not Full Brand Control, Study Finds
A survey of 640 Jakarta residents shows consumers will pay for brand-guided e-waste disposal and secure data deletion but reject ...
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Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
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University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
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Bee body mass, pathogens and local climate influence heat tolerance
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Researchers record first-ever images and data of a shark experiencing a boat strike
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Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
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