In recent times, the concept of a circular economy has gained immense traction, particularly in the realm of ecotourism. As environmental concerns escalate, scholars and practitioners alike are exploring innovative ways to harmonize tourism with sustainable practices. The recent work by Panackal, S, S.K.T., and Sharma meticulously delves into the intricate relationship between circular economy enablers and their applicability in promoting sustainable business practices within ecotourism.
The authors leverage a systematic approach through the use of Total Interpretive Structural Modeling (TISM) combined with fuzzy MICMAC analysis to decipher the complexities associated with enablers of the circular economy in the tourism sector. This novel approach not only highlights how various factors interlink but also illustrates a clear pathway for implementing sustainable solutions that can reshape the industry.
One of the primary motivations behind this study is the sustainable development paradigm that many sectors, especially tourism, are striving to embody. The circular economy serves as an alternative to traditional linear economic models that often lead to excessive waste and environmental degradation. By transitioning to a circular framework, ecotourism can foster practices that promote resource efficiency and waste minimization, benefitting both consumers and local communities.
In their research, Panackal et al. illuminate several key enablers of a circular economy, including stakeholder engagement, technology adoption, and changes in consumer behavior. Each of these elements plays a crucial role in creating a robust framework for sustainability in ecotourism. By identifying and modeling these enablers, the authors provide critical insights that can inform policymakers and business leaders about the necessary actions to facilitate change.
The application of TISM in this context is particularly noteworthy. TISM enables the exploration of relationships among different factors, allowing researchers to build a structural model that visualizes how these enablers influence one another. This method enhances the understanding of complex interactions, making it easier for stakeholders to prioritize their efforts in the transition to a circular economy.
Simultaneously, the fuzzy MICMAC analysis complements TISM by assessing the driving and dependence powers of the identified enablers. This dual methodology results in a comprehensive framework that reveals which factors are most influential in promoting sustainability within ecotourism. Such insights are invaluable for creating targeted strategies that can effectively engage stakeholders.
The findings from this study present a significant opportunity for ecotourism operators to rethink their business models. By implementing circular economy principles, these operators can improve operational efficiencies, reduce environmental impacts, and ultimately enhance their brand image. This speaks volumes in an era where consumers are increasingly leaning towards businesses that demonstrate environmental responsibility and social accountability.
Furthermore, the implications of this research extend beyond individual businesses. They highlight the necessity for collaborative efforts among various stakeholders, including government entities, local communities, and tourists themselves. For a circular economy to effectively take root within the ecotourism sector, all parties need to work in unison towards a common goal of sustainability.
The research also emphasizes the importance of education and awareness in driving the transition to a circular economy. Tourists, in particular, play a pivotal role in sustaining ecotourism practices. By educating consumers on the benefits of supporting circular practices, businesses can cultivate a more environmentally conscious consumer base that aligns with sustainable values.
Moreover, the research suggests that governments, through policy frameworks and incentives, can bolster this transition towards circularity. Legislative support plays a vital role in promoting sustainable practices by creating a conducive environment that encourages businesses to adopt circular economy principles.
Equipped with the insights from this research, businesses within the ecotourism sector can be at the forefront of creating innovative sustainable practices that resonate with contemporary consumer values. The potential for this sector to contribute to a larger movement towards sustainability is profound, and the mechanisms outlined by Panackal et al. present a beacon of hope.
In summary, the study of circular economy enablers in ecotourism yields significant insights that can drive the entire sector towards more sustainable practices. With the integration of sophisticated modeling techniques like TISM and fuzzy MICMAC analysis, this research offers profound implications for both academia and industry, pointing towards a future where ecotourism can thrive while remaining environmentally responsible.
The drive towards sustainability is not merely a trend; it’s a necessity. As ecotourism continues to evolve, the findings from Panackal et al. underscore the vital role that circular economy principles can play in ensuring the longevity and health of both the industry and the environments it seeks to celebrate.
Ultimately, this research serves as a clarion call for diverse stakeholders to embrace the principles of circularity in the tourism sector, ensuring that development today does not compromise the ability of future generations to enjoy the natural beauty of our planet. The path towards a sustainable ecotourism future begins with the enablers identified in this research, setting the stage for transformative change.
Subject of Research: Circular economy enablers in ecotourism for sustainable business practices
Article Title: Modeling circular economy enablers in ecotourism using TISM and fuzzy MICMAC analysis for sustainable business practices
Article References:
Panackal, N., S, S.K.T. & Sharma, A. Modeling circular economy enablers in ecotourism using TISM and fuzzy MICMAC analysis for sustainable business practices.
Discov Sustain (2026). https://doi.org/10.1007/s43621-025-02539-1
Image Credits: AI Generated
DOI: 10.1007/s43621-025-02539-1
Keywords: Circular Economy, Ecotourism, Sustainable Business Practices, TISM, Fuzzy MICMAC Analysis.

