Sustainability and competitiveness in tourism are two interlinked concepts that have garnered increasing attention from researchers and industry experts alike, especially in the context of emerging economies. The recent study conducted by Phan, T.T.A., Nguyen, T.A.H., and Pham, V.K. sheds light on the capabilities and innovation pathways that can be leveraged to enhance the tourism sector’s sustainability while simultaneously boosting competitiveness. The urgency of understanding these dynamics is paramount given the current challenges posed by climate change and shifting consumer preferences towards eco-friendly travel options.
Tourism is not merely an economic activity but a holistic ecosystem involving various stakeholders, including local communities, businesses, and governmental organizations. The emerging economies present unique opportunities and challenges in this domain. These regions often have rich cultural heritages and natural resources but face significant pressures from rapid globalization and urbanization. Hence, the researchers have focused on how these economies can strategically position themselves to reap the benefits of their unique attributes while emphasizing sustainability in tourism practices.
A fundamental aspect of the research is the exploration of capabilities within these tourism sectors. The authors emphasize that fostering local talent, embracing innovative technologies, and enhancing operational efficiencies are critical elements that can lead to improved sustainability. The competencies developed at this level allow businesses to operate in a manner that conserves resources, minimizes waste, and respects local ecosystems. They argue that the foundation for sustainable tourism lies in empowering local communities through training and development, ensuring that they are central players in the sector’s success.
Innovation serves as another cornerstone of the research. The authors posit that adopting cutting-edge technologies and practices is essential for tourism businesses aiming to stay competitive while adhering to sustainability principles. This includes everything from eco-friendly transportation solutions to the use of renewable energy sources within tourist accommodations. The tourism industry has the potential to be a leader in sustainability by innovating traditional practices and integrating new, environmentally conscious approaches.
Furthermore, the findings delve into the importance of stakeholder collaboration. The research indicates that successful sustainable tourism strategies must involve a multitude of stakeholders, including government agencies, businesses, and local communities. Collaboration is not just beneficial; it is necessary for identifying shared goals and overcoming the barriers that hinder sustainable practices. The researchers advocate for frameworks that facilitate partnerships among stakeholders to co-create solutions that promote both sustainability and competitiveness.
The economic implications of sustainability in tourism are multifaceted. By adopting sustainable practices, the sector can attract a growing market segment of environmentally conscious travelers. This not only enhances the brand reputation of tourism businesses but also opens up opportunities for new revenue streams. The authors provide examples from various emerging economies where sustainable practices have led to increased tourist arrivals, ultimately benefiting local economies and communities.
Moreover, the research highlights the role of government policies in fostering a conducive environment for sustainable tourism. Policymakers are encouraged to create regulations that incentivize sustainability, such as tax breaks for eco-friendly businesses or grants for community-led tourism projects. Supportive policies can provide the necessary momentum for private sector innovation and can significantly shift the landscape of the tourism industry toward more sustainable practices.
Cultural identity is also intertwined with sustainability in tourism. The researchers note that preserving local cultures enhances the tourist experience while contributing to the community’s economic wellbeing. By promoting cultural tourism, emerging economies can protect their heritage and showcase it to the world, which further enriches the travel experience. This aspect underscores the importance of balancing economic growth with cultural preservation, a notion that has gained traction among travelers today.
The authors provide empirical data to support their claims, indicating a positive correlation between sustainable practices and competitive advantages in tourism. Their analysis showcases case studies that demonstrate how businesses have successfully implemented sustainable strategies to differentiate themselves in a crowded marketplace. For example, certain eco-resorts have not only attracted more visitors but have also achieved higher satisfaction rates among guests, reinforcing the benefits of sustainability.
In conclusion, the study presents a well-rounded view of how emerging economies can navigate the complexities of tourism in a sustainable manner. By focusing on capabilities and innovation pathways, the authors provide a roadmap that other regions can follow. Their findings are imperative, particularly as the global tourism industry faces unprecedented challenges. Sustainability is no longer a mere option but a necessity for survival and prosperity.
As the tourism industry continues to evolve, the insights drawn from this research will guide stakeholders toward adopting practices that are not only beneficial for the environment but also enhance competitiveness. The interconnectedness of sustainability and competitiveness in tourism reflects a paradigm shift in how business must be conducted in this sector, especially within emerging economies where the stakes are highest.
With the ongoing climate crisis, the tourism industry stands at a crossroads. The practices adopted now will determine the long-term viability of tourism as an economic driver. The compelling argument made by Phan, Nguyen, and Pham demonstrates that investing in sustainable practices is an investment in the future of tourism itself. Their research serves as a clarion call for the industry to innovate, collaborate, and commit to sustainable practices that benefit both the economy and the planet.
Subject of Research: Sustainability and competitiveness in tourism in emerging economies.
Article Title: Sustainability and competitiveness in tourism through capabilities and innovation pathways in an emerging economy.
Article References:
Phan, T.T.A., Nguyen, TA.H. & Pham, V.K. Sustainability and competitiveness in tourism through capabilities and innovation pathways in an emerging economy.
Discov Sustain (2026). https://doi.org/10.1007/s43621-025-02578-8
Image Credits: AI Generated
DOI:
Keywords: sustainability, competitiveness, tourism, emerging economies, innovation, capabilities.

