Zoo Visitors Become Citizen Scientists, Shedding Light on Animal Welfare

More than 700 million people walk through the gates of zoos and aquariums every year, and a new study suggests that many of them are ready to do far more than gaze at the animals. Researchers from Harper Adams University, The Fenn Bell Conservation Project, Twycross Zoo, the Zoological Society of London, FAI and Nottingham Trent University have shown that ordinary zoo visitors can take part in genuine citizen science projects, recording animal behaviour and rating animal welfare, while enjoying themselves and demonstrating a surprisingly nuanced understanding of what good welfare actually means. The findings, published in the journal Discover Animals, point to a largely untapped opportunity for zoos to turn every exhibit into a living laboratory.

The pilot study was conducted during the summer of 2023 at two very different UK institutions: the small Fenn Bell Conservation Project in Kent, where 76 visitors observed a pair of Asian small-clawed otters (Aonyx cinereus), and the much larger Twycross Zoo in the Midlands, where 155 visitors studied two Rothschild giraffe (Giraffa camelopardalis rothschildi). Participants were recruited through posters with QR codes at the enclosures and asked to watch the animals for two minutes before completing an online questionnaire built on a pre-defined ethogram, a structured list of species-typical behaviours including positive, negative and neutral welfare indicators. The questionnaire also invited optional sections on how the animals seemed to be feeling, what animal welfare meant to the visitors themselves, and how they had found the citizen science experience.

Technically, the design was deliberately cautious. Because visitor observations could not be paired with simultaneous video observations from the same individual, and because the two data sources differed in duration, the researchers did not treat the comparison as a validation exercise. Instead, they used systematically coded CCTV footage as a reference dataset, applying instantaneous scan sampling with one-minute intervals between 11am and 3pm, and summarising both datasets as hourly and daily presence or absence records. At the daily level, both data sources captured walking or running in the otters on all study days and chewing the cud, eating and drinking, standing and locomotion in the giraffe, while the largest discrepancies appeared for infrequent or harder-to-identify behaviours such as grooming and social interactions.

The psychological results proved equally instructive. Visitors scored the animals on eight qualitative terms, including content, relaxed, agitated, frustrated, comfortable, wary, confident and distressed, and then gave an overall welfare rating from 1 to 10. Spearman’s rank correlations revealed a coherent pattern at both sites: welfare scores rose alongside positively valenced adjectives such as content, comfortable, confident and lively or engaged, and fell alongside negative terms such as frustrated, agitated and wary. For the otters, the correlation with contentment was particularly strong, while for the giraffe even wary and agitated scores tracked downward with welfare ratings. Although participants were told in advance which terms indicated positive or negative welfare, the authors note these exploratory associations provide preliminary evidence of construct validity in public assessments of animal affective states.

Perhaps the most encouraging finding concerned how visitors conceptualised welfare itself. Asked to define or describe animal welfare, most respondents produced answers that mapped cleanly onto the Five Domains model, the contemporary framework covering nutrition, environment, health, behaviour and mental state. At Fenn Bell, 86 percent referenced physiological welfare, 64 percent mental state and 41 percent behaviour; at Twycross the figures were 93, 54 and 24 percent respectively. Fifteen otter visitors and thirteen giraffe visitors touched on all three broad themes, offering definitions such as meeting an animal’s emotional, physical, mental and health needs as naturally as possible through diet, environment and enrichment. The researchers observed, however, that visitors leaned towards input-based measures such as food and space rather than output-based measures such as behaviour, and that behavioural domains were the hardest for the public to articulate.

Where visitors learned their welfare concepts also carried a clear message for the zoo sector. Zoos themselves ranked among the most frequently cited sources of knowledge, with 45 of the Twycross respondents attributing their understanding to that zoo alone, ahead of television documentaries and educational facilities. The authors interpret this as evidence that educational material provided by zoos is being positively received, and they recommend that zoos place greater emphasis on positive behavioural interactions within their welfare science communication. Given that negative public perceptions of welfare can erode trust in zoos and reduce willingness to engage in conservation efforts, effective communication of welfare science is not a luxury but a strategic necessity for modern institutions.

Engagement levels were striking. At Twycross, where a researcher was present at the enclosure to encourage participation, an average of 27 visitors per day completed the survey; at the smaller Fenn Bell site, where participation was self-directed, the mean was 3.4 per day. Across both sites, 93 to 95 percent of respondents said they would take part in a similar activity again, and 79 percent overall described the process as rewarding. Crucially, the majority of participants were infrequent zoo visitors, with the largest group attending less than once a year, suggesting that citizen science could reach beyond the committed membership base of season-pass holders. Most participants also expressed confidence in their ability to identify the behaviours on the ethogram, which the researchers attribute to the deliberately simple design of the observation task.

The study is candid about the limitations of visitor-generated behavioural data. The otters were out of sight of the cameras for 67 percent of video observations, and both visitors and cameras faced blind spots and varying viewing opportunities. Behaviours that were infrequent or complex, such as positive social interactions in the otters or grooming in the giraffe, showed the greatest divergence between the two datasets. The authors stress that their analyses are exploratory descriptions of behavioural occurrence rather than measures of observer accuracy or reliability, and they call for future studies using time-matched designs, cameras positioned to replicate the visitor’s view, and controlled comparisons with trained observers to enable formal inter-rater reliability assessment. Training, structured prompts and simplified measures such as active versus inactive states are proposed as ways to improve data quality.

Beyond the data, the researchers argue, the process itself may deliver benefits that matter to the mission of the modern zoo. Watching animals closely is known to foster empathy and a sense of connectedness, visiting zoos has been linked to improved human wellbeing, and citizen science participation has been associated with gains in scientific understanding. Longer dwell times at exhibits may not automatically translate into learning, but they can deepen the visitor experience and support lasting connections with nature. As biodiversity losses reach unprecedented levels and conservation science becomes an ever more urgent discipline, the authors conclude that engaging zoo visitors in behavioural citizen science deserves far wider consideration, both as a source of data on how animals spend their opening hours and as a pathway to a more empathetic, conservation-minded public.

The study sits within a broader rethinking of what zoos are for. Traditional frameworks described zoos through four pillars of conservation, education, research and recreation, but more recent models have proposed adding a fifth pillar of wellbeing that applies to both animals and people, alongside a ‘sphere of influence’ recognising that zoos operate at local, national and global scales. Within that framing, communicating welfare science to the public is not peripheral but central, since public trust depends heavily on whether visitors believe the animals they are watching are thriving.

Citizen science itself is usually understood as having two distinct strands. In one, the priority is collecting usable data at scale, as in large wildlife monitoring programmes; in the other, the priority is engaging citizens, with data quality a secondary concern. The zoo project deliberately straddled both, and the tension between them explains much of the authors’ caution about the behavioural records. Previous zoo-based citizen science in the UK, such as campaigns encouraging visitors to log native species seen on site, has built ecological awareness but stopped short of fostering connections with the zoo’s own animals, a gap this study sought to address.

The choice of study species was pragmatic rather than incidental. Asian small-clawed otters and Rothschild giraffe were selected because they were consistently visible from public viewing areas, attracted longer dwell times, and could accommodate camera installations allowing simultaneous remote observation. Behavioural research is already the dominant form of zoo science, valued for capturing real-time information about animal experiences at low cost, yet large-scale data collection can be impractical for busy animal care staff. Distributing observation across millions of annual visitors offers one possible solution, provided questions of validity and reliability are resolved.

Earlier work also suggests the timing matters: visitors report more positive experiences and stronger feelings of connection after watching animals, particularly active ones, meaning the observation task itself may amplify the very engagement the projects aim to cultivate.

Subject of Research: Citizen science engagement of zoo visitors in animal behaviour and welfare assessment

Article Title: Exploring citizen science as a tool for engaging zoo visitors with animal welfare

Article References: Stephens, D., Wright, D., Rowden, L., Frost, N., Carter, A., Ward, S. J., & Williams, E. (2026). Exploring citizen science as a tool for engaging zoo visitors with animal welfare. Discover Animals, 3(1), Article 85. https://doi.org/10.1007/s44338-026-00247-2

Image Credits: AI Generated

DOI: 10.1007/s44338-026-00247-2

Keywords: citizen science, zoos, animal welfare, animal behaviour, Five Domains model, ethogram, visitor engagement, giraffe, Asian small-clawed otter, conservation education, public engagement, affective state