Realistic Backgrounds Heighten Uncanny Reactions to Virtual Influencers
A study reveals that placing virtual influencers in realistic backgrounds increases consumer uncanniness through perceived visual inconsistency when viewers recognize ...
Tag: uncanny valley
Virtual avatar eyes that reveal gaze targets improve decoding but risk uncanny discomfort in VR
A within-subject VR study of 24 participants found that projecting gaze targets onto avatar eyes improved decoding accuracy but reduced ...
Story beats pixels: what makes K-pop fans trust virtual idols
An online survey of 259 K-pop fans finds that narrative openness and content-driven engagement, not visual appeal, drive trust and ...
Brains Trust Virtual Streamers as Much as Humans, but Process Them Differently
An ERP study found that consumers trust virtual and human e-commerce streamers equally in behavior, yet their brains show heightened ...
Why Some AI Advertisements Win Over Consumers While Others Backfire
University of Mississippi researchers find that AI in advertising succeeds when it is essential to the campaign's creative idea and ...
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Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
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University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
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Bee body mass, pathogens and local climate influence heat tolerance
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Researchers record first-ever images and data of a shark experiencing a boat strike
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Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
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