What Really Makes People Want to Use Fitness Apps? A sweeping review finds usefulness beats gadgets
A meta-analysis of 29 studies and nearly 23,000 people finds that perceived usefulness, social norms, and habit are the strongest ...
Tag: subjective norm
Moral Duty and Inner Drive Double the Power of Energy-Saving Predictions at Work
Researchers found that adding moral norm and intrinsic motivation to the Theory of Planned Behavior nearly doubled the model's ability ...
Confidence, Not Knowledge, Drives Cancer Patients’ Willingness to Plan End-of-Life Care
A South Korean study of 200 cancer patients found that perceived behavioral control, not knowledge or fatigue, was the strongest ...
Trust, Ease and Social Pressure Drive Demand for Paid Online Courses in Bangladesh
A study of 200 Bangladeshi consumers using an integrated TAM-TPB-trust model finds that perceived usefulness, ease of use and social ...
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Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
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University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
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Bee body mass, pathogens and local climate influence heat tolerance
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Researchers record first-ever images and data of a shark experiencing a boat strike
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Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
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