Why Watching Feels Like Buying: The Psychology Behind Livestream Shopping Decisions
A study of 489 Vietnamese consumers shows that telepresence, enjoyment, and ease of use drive purchase intention in livestream shopping, ...
A study of 489 Vietnamese consumers shows that telepresence, enjoyment, and ease of use drive purchase intention in livestream shopping, ...
© 2025 Scienmag - Science Magazine
© 2025 Scienmag - Science Magazine