Mass Media

Credit: (c) 2019 Mary Ann Liebert, Inc., publishers New Rochelle, NY, June 18, 2019--Contrary to current industry trends to develop more immersive virtual reality systems, a new study found that a more immersive environment or the…

PULLMAN, WA-- College students who viewed alcohol advertisements that included objectified images of women were less likely than others to report intentions to intervene in alcohol-facilitated sexual assault situations in a study…

A new study in the Faculty of Public Health's Journal of Public Health finds that tobacco and alcohol usage are extremely common in British reality television shows. The researchers measured depictions of alcohol and tobacco products…

For health professionals, posting a single negative comment to their Facebook profiles may hinder their credibility with current or potential clients, a new University of Guelph study reveals. People increasingly use social media to…

National survey analyses adoption of online marketing strategies The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests.…

Research suggests that exposure to cartoon-based advertisements for e-cigarettes is related to greater potential for young adults to use the products in the future. Like the infamous "Joe Camel" advertisements for cigarettes in the 1980s…

Award ceremony to be held in Japan for first time hosted by the University of Tsukuba in the framework of the Tsukuba Conference on Oct. 4, 2019Credit: COPYRIGHT © 2018 CONSEJO CULTURAL MUNDIAL/ University of Tsukuba. ALL RIGHTS RESERVED.…

Wikipedia is one of the most successful online communities in history, yet it struggles to attract and retain editors who are women -- another example of the gender gap online. In a recent University of Washington study, researchers…

Research suggests that viewing viral videos of police shootings and detained immigrants is associated with depressive and PTSD symptoms in adolescents of color. Social media-based movements like #BlackLivesMatter and #SayHerName have taken…

New from the Journal of Marketing Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads,…