Brand trust strongest measured predictor in Vietnamese digital-banking loyalty study
A study of 302 Vietnamese digital-banking customers found that brand trust was the strongest measured predictor of loyalty and that ...
Tag: greenwashing
Chinese Firm Boards Linked to Lower Greenwashing
An observational study of 4,312 Chinese firm-year observations links board gender diversity, independence, international experience and CSR committees with smaller ...
Explainable AI Builds Investor Trust in ESG Forecasts, Indian Study Finds
A survey of 566 Indian retail investors reveals that explainable AI and ESG analytics capability build forecast credibility, which sequentially ...
ESG Emerges as a Strategic Route to Lasting Competitive Advantage
A comparative study of the United Kingdom, the United States and Nigeria finds that companies treating ESG frameworks as strategic ...
Green Funds Backfire: Government Money May Fuel Corporate ESG Greenwashing
A new analysis of Chinese listed firms finds that government-guided green funds, intended to promote sustainable development, actually increase corporate ...
AI Reads Between the Lines of Corporate Green Reports in China
Researchers have developed an NLP-based Sentiment–Substance Indicator that measures the alignment between optimistic environmental language and concrete strategy reporting in ...
How Brazil’s Biggest Beauty Brands Use Language to Build Their Green Image
A critical discourse analysis of the 2022 ESG reports of Natura and Grupo Boticário reveals how Brazil's leading beauty companies ...
Why We Say Yes to Green Products but Buy Something Else
A new mixed-methods study identifies 21 perceived risks, from brand distrust to a novel construct called internal failure feeling, that ...
Green Shopping Online Only Works When Consumers Know What They Are Buying, Study Finds
A survey of 375 Vietnamese online shoppers shows that digital engagement with green products only translates into purchase intention when ...
Green Promises Only Sell Cosmetics When Consumers Actually Trust the Brand
A new PLS-SEM study of cosmetics consumers finds that green attitude, perceived behavioural control and green advertising drive purchase intention ...
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Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
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University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
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Bee body mass, pathogens and local climate influence heat tolerance
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Researchers record first-ever images and data of a shark experiencing a boat strike
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Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
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