Brains Trust Virtual Streamers as Much as Humans, but Process Them Differently
An ERP study found that consumers trust virtual and human e-commerce streamers equally in behavior, yet their brains show heightened ...
An ERP study found that consumers trust virtual and human e-commerce streamers equally in behavior, yet their brains show heightened ...
© 2025 Scienmag - Science Magazine
© 2025 Scienmag - Science Magazine