Realistic Backgrounds Heighten Uncanny Reactions to Virtual Influencers
A study reveals that placing virtual influencers in realistic backgrounds increases consumer uncanniness through perceived visual inconsistency when viewers recognize ...
Tag: digital marketing
Leveraging data mining technologies for enhanced cloud-based marketing effectiveness
The study, conducted by Salah ElDin Olaymi, investigated the application of data mining tools within cloud environments, focusing on customer ...
Bibliometric Map Traces Parasocial Research Growth
A bibliometric analysis of 2,174 works reveals that parasocial research has split into media-psychology and influencer-marketing communities, with growing overlap ...
Study Maps Trends and Thematic Shifts Across Global Social Media Communication Research
A mapping study of 1,976 Scopus documents reveals significant growth in social media communication research driven by the COVID-19 pandemic ...
Campaign intent and engagement, not channel choice, drive customer conversion
An interpretable logistic regression study of 8000 customer records finds that campaign intent and engagement signals, not channel selection or ...
From Ancient Potter’s Marks to the Metaverse: How Brands Adapt Across Cultures
A new narrative review traces brand adaptation from ancient potter's marks and medieval guild insignia to digital glocalization, arguing that ...
Trust and Human-Like Design Linked to Marketing Chatbot Use Intention
A cross-sectional survey of chatbot users in Tbilisi linked stated use intention with trust, responsive interaction and anthropomorphic design, but ...
Digital Marketing Seen as Key to Boosting Palestinian Tourism, Study Finds
A survey of 141 tourism marketing employees in the West Bank shows that social media, SEO, and content marketing are ...
Dark AI Patterns: How Generative AI Quietly Erodes Consumer Consent in Digital Marketing
A new theoretical framework identifies seven Dark AI Patterns through which generative AI quietly erodes informed consent in digital marketing, ...
Neuromarketing and the Gaming Consumer: What 54 Studies Reveal About Attention, Emotion, and Memory in Player Retention
A systematic review of 54 studies finds that neuromarketing tools reliably capture player attention and engagement, but evidence that they ...
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Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
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University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
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Bee body mass, pathogens and local climate influence heat tolerance
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Researchers record first-ever images and data of a shark experiencing a boat strike
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Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
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