Generative AI Marketing Drives Brand Equity and Purchase Intentions in China
A structural equation modeling study of 620 Chinese consumers finds that generative artificial intelligence marketing enhances purchase intentions primarily through ...
Tag: China platform economy
Perceived Control Boosts Gig Worker Identification Under Dehumanizing Algorithmic Management
A three-wave study of 225 platform workers in China reveals that perceived job control fosters work identification by reducing anxiety ...
-
Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
-
University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
-
Bee body mass, pathogens and local climate influence heat tolerance
-
Researchers record first-ever images and data of a shark experiencing a boat strike
-
Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
Embark on a thrilling journey of discovery with Scienmag.com—your ultimate source for cutting-edge breakthroughs. Immerse yourself in a world where curiosity knows no limits and tomorrow’s possibilities become today’s reality!