Restaurant Brand Cognition Linked to Trust and Intention
A study of 510 restaurant consumers finds that cognitive brand equity is associated with omnichannel experience and trust, which in ...
Tag: behavioral intention
Self-efficacy and task fit drive design students’ intention to use AI agents
A survey of 405 design graduate students shows self-efficacy, perceived usefulness and task–technology fit jointly drive intention to use AI ...
Hotel workers embrace automation when it promises performance gains, study finds
A survey of 170 hotel employees in Jaipur found that performance expectancy was the strongest predictor of robotic process automation ...
Habit, Not Usefulness, Drives Generative AI Use Among Marketing Students
A survey of 310 marketing students in Peru and Costa Rica found that habit, rather than perceived usefulness or ease ...
Ease of Use Drives Student Adoption of AI Learning Systems, Study Finds
A survey of 301 Chinese university students found that perceived ease of use, not perceived usefulness, was the strongest predictor ...
Infrastructure, Not Ease of Use, Drives Gen Z Tourists’ Travel App Intentions
A survey of 399 young tourists in Bangladesh found that facilitating conditions such as reliable connectivity and device compatibility were ...
Digital Cues Boost Refillable Packaging Adoption Through Framing and Social Endorsement
A study of 772 Iranian consumers found that explicit sustainability framing and visible like-count cues both increase behavioral intentions to ...
Task fit and enjoyment tied to designers’ AI image tool adoption
A questionnaire study of 338 designers combining PLS-SEM and fsQCA finds that task–technology fit, hedonic motivation, price value, and habit ...
German hearing-aid survey links stigma and expected benefits to intentions
A preliminary German survey of 159 adults found that hearing-aid stigma and expectations of benefit and effort were strongly associated ...
Trust and Human-Like Design Linked to Marketing Chatbot Use Intention
A cross-sectional survey of chatbot users in Tbilisi linked stated use intention with trust, responsive interaction and anthropomorphic design, but ...
-
Mothers who receive childcare support from maternal grandparents show more parental warmth, finds NTU Singapore study
-
University of Seville Breaks 120-Year-Old Mystery, Revises a Key Einstein Concept
-
Bee body mass, pathogens and local climate influence heat tolerance
-
Researchers record first-ever images and data of a shark experiencing a boat strike
-
Groundbreaking Clinical Trial Reveals Lubiprostone Enhances Kidney Function
Embark on a thrilling journey of discovery with Scienmag.com—your ultimate source for cutting-edge breakthroughs. Immerse yourself in a world where curiosity knows no limits and tomorrow’s possibilities become today’s reality!