In an era where environmental awareness is progressively becoming central to business operations, the importance of green practices within organizational structures has surged to the forefront of industrial discourse. A noteworthy study conducted by Junejo, Saraih, and Sohu explores this very phenomenon, focusing particularly on manufacturing small and medium-sized enterprises (SMEs) within developing economies. The research emphasizes how a commitment to green organizational culture can significantly bolster sustainable logistics performance, leading to enhanced operational effectiveness and reducing carbon footprints.
The findings from this study underscore the unique challenges faced by manufacturing SMEs in developing economies. Often constrained by limited resources and access to advanced technologies, these enterprises struggle to integrate sustainability into their logistics processes. The research posits that developing a robust green organizational culture, characterized by environmental consciousness and sustainable practices, could be a game-changer for these firms. Such cultural shifts not only promote an eco-friendly operational ethos but also catalyze innovation and efficiency in logistics.
By employing a quantitative methodological approach, the researchers gathered data from numerous SMEs engaged in manufacturing. This rich dataset provided critical insights into how these firms approached sustainability. The evidence presented in the study indicates that firms with a pronounced green culture are more adept at responding to environmental challenges, thereby improving their logistics performance significantly. The correlation between robust green practices and logistics efficiency showcases how sustainability can be intertwined with competitive advantage.
At the heart of this transformative process is the role of leadership within manufacturing SMEs. The study highlights that leaders must champion sustainability initiatives actively and weave them into the very fabric of the organization’s culture. This is not merely about policy implementation; it requires leaders to model green behaviors and foster a culture of environmental awareness among their employees. The active involvement of leadership is crucial in cultivating a shared vision where sustainability becomes a core value, rather than an ancillary goal.
Moreover, the research illustrates the impact of employee engagement in promoting green practices within these SMEs. When employees are actively involved in sustainability initiatives, they tend to develop a stronger sense of ownership towards environmental outcomes. This engagement drives innovative thinking, leading to improved logistics solutions that are not only sustainable but also economically viable. The study emphasizes that when employees understand the reasoning behind green initiatives, they are more likely to contribute positively to the organization’s sustainability efforts.
A significant finding of the study revolves around the integration of green technology within logistics operations. The adoption of eco-friendly technologies has shown to enhance operational efficiency while minimizing environmental impact. Manufacturing SMEs that embraced these technologies reported marked improvements in their logistics performance. These advancements range from the utilization of renewable energy sources to implementing advanced waste management practices, all contributing to a lower carbon footprint.
The study further explores the external pressures that manufacturing SMEs face to adopt sustainable practices. Regulatory frameworks, market demands, and consumer expectations are driving companies toward greener logistics solutions. In developing economies, where policymakers are beginning to recognize the importance of sustainability for economic development, the study reveals how SMEs can leverage these external factors to improve their green logistics performance.
Despite the clear advantages outlined, the transition towards a green organizational culture is fraught with challenges. The researchers identified several barriers, including insufficient financial resources, a lack of awareness about sustainable practices, and limited access to green technologies. Addressing these barriers requires a concerted effort from various stakeholders, including government support and initiatives that provide SMEs with the necessary resources and knowledge to embark on their sustainability journey.
Notably, the study brings attention to the importance of building partnerships and collaborations among manufacturing SMEs to foster shared learning and resource sharing. By collaborating on sustainability initiatives, these firms can pool their resources, share best practices, and collectively overcome individual barriers. Such collaborative approaches not only enhance logistics performance at an individual level but can also lead to broader industry-wide improvements.
Furthermore, the researchers discuss the potential of sustainable logistics to contribute to the overall economic resilience of manufacturing SMEs in developing economies. By adopting environmentally friendly practices, these firms not only improve their ecological footprints but can also bolster their market position. Consumers, increasingly inclined toward sustainable products, are more likely to support businesses that actively engage in eco-friendly practices.
The overarching conclusion of this pivotal study is that cultivating a green organizational culture is not merely an ethical imperative but a strategic necessity for manufacturing SMEs. As environmental sustainability takes center stage in global business discourse, organizations that prioritize green logistics will likely experience enhanced performance and greater market competitiveness. The integration of sustainability within logistics operations is not just a trend but a catalyst for meaningful change in the manufacturing sector.
As more studies emerge, it is increasingly evident that the intersection of sustainability and logistics is a fertile ground for innovation. The ongoing research spearheaded by Junejo and his colleagues offers valuable insights into how manufacturing SMEs in developing economies can harness the power of green organizational culture to achieve sustainability goals. The future looks promising for those willing to embrace a green ethos, indicating that sustainability might just be the key to unlocking unprecedented levels of success in the manufacturing sector.
Subject of Research: The role of green organizational culture in enhancing sustainable logistics performance among manufacturing SMEs in a developing economy.
Article Title: Exploring the role of green organizational culture in enhancing sustainable logistics performance among manufacturing SMEs in a developing economy.
Article References:
Junejo, I., Saraih, U.N., Sohu, J.M. et al. Exploring the role of green organizational culture in enhancing sustainable logistics performance among manufacturing SMEs in a developing economy.
Discov Sustain 6, 1132 (2025). https://doi.org/10.1007/s43621-025-01997-x
Image Credits: AI Generated
DOI: 10.1007/s43621-025-01997-x
Keywords: Green organizational culture, sustainable logistics, manufacturing SMEs, developing economies, environmental sustainability, innovation, leadership, employee engagement, green technology, collaboration, economic resilience.

