In the frenetic world of startup growth, where speed often eclipses scrutiny, a new study from the Stockholm School of Economics unravels a concerning dynamic: rapid scaling inadvertently exacerbates gender biases in hiring and managerial appointments. This phenomenon occurs even in Sweden, a nation known for its progressive stance on gender equality. The research, grounded in an extensive analysis of more than 31,000 startups founded between 2004 and 2018, reveals that the pressures of accelerated expansion compel founders—consciously or unconsciously—to rely on cognitive shortcuts that disadvantage women candidates, especially when it comes to leadership roles.
Starting with the premise that scaling represents a drastic departure from typical growth trajectories, the study meticulously documents how this can compromise decision-making quality. When founders are tasked with hiring on an accelerated timeline, the demand to act swiftly suppresses thorough evaluation processes. Instead, decision-makers fall back on mental heuristics—cognitive shortcuts meant to expedite choices under pressure but often rooted in implicit biases. Among these biases, gender stereotypes become particularly influential, skewing hiring practices and managerial appointments disproportionately against women, even when the founders themselves champion equitable values.
The analysis focuses predominantly on male-led ventures. Here, scaling corresponds with an 18 percent decrease in the odds of hiring women for general roles and a 22 percent reduction in the probability of women ascending to managerial positions. These statistics illuminate a pressing issue: even within countries celebrated for their commitment to gender parity, systemic and unconscious biases remain embedded within organizational cultures and operational decision-making frameworks. The data undercut any assumption that cultural context alone can inoculate rapidly growing companies from bias-induced outcomes.
Intriguingly, founders equipped with formal human resource (HR) education emerge as a mitigating force against these adverse trends. The research demonstrates that startups helmed by founders with HR-related knowledge defy the prevailing bias. In these companies, the likelihood of hiring women increases by over 30 percent, while managerial appointments of women climb by 14 percent relative to comparable scaling conditions. This suggests that structured understanding of recruitment best practices and awareness of implicit bias mechanisms can recalibrate how growth pressures impact personnel decisions.
The benefits of HR expertise extend beyond textbook theory. Founders with practical training in HR principles tend to implement standardized, transparent hiring processes that limit the intrusion of subjective stereotypes. Consequently, these leaders are less prone to reflexive reliance on gendered heuristics during pivotal expansion phases. The study posits that mastering the fundamentals of HR serves as an essential protective factor, effectively broadening candidate pools and fostering genuine meritocracy under conditions that would otherwise trigger bias.
Prior experience within established companies boasting mature HR infrastructures also contributes positively, albeit with limitations. While such experience marginally improves the rate at which women are hired during scaling, it does not significantly influence the elevation of women to management ranks. This partial effect underscores the necessity of not merely exposure to HR systems, but active knowledge and application of rigorous hiring standards by founders themselves, particularly in the unique context of startup growth where formal processes might be nascent or absent.
Expanding the lens, the study reveals that cognitive biases are not confined to male founders. Female entrepreneurs face similar pressures and demonstrate comparable patterns during rapid scaling, though with slightly attenuated effects. Remarkably, in sectors dominated by female employees, scaling tends to increase the hiring of women for regular roles; however, paradoxically, it continues to depress their appointments in managerial capacities. This dichotomy suggests that structural and stereotypical barriers to leadership transcend industry gender composition and founder gender, attesting to the pervasive nature of biased cognition when confronted with time-sensitive decisions.
These findings highlight that the inconsistency in gender representation within startups, especially in senior roles, is less about overt discrimination and more about embedded cognitive frameworks triggered by scaling-induced pressure. The research underscores the urgent need for interventions that address the mental shortcuts leaders adopt under duress and for systemic adoption of evidence-based HR practices that can counteract these predispositions.
The implications for startup ecosystems and policymakers are profound. If rapid scaling inherently biases hiring against women, the diversification of leadership remains structurally hindered, thus perpetuating cycles of homogeneity that undermine innovation and equity. The study advocates for comprehensive HR education as a cornerstone strategy, positioning it not merely as administrative training but as a critical tool for unlocking inclusive growth and maximizing organizational potential in fast-moving enterprises.
Published in the journal Human Resource Management, this research by Mohamed Genedy, a postdoctoral fellow at the House of Innovation, Stockholm School of Economics, offers a rigorous investigation into the cognitive mechanisms driving bias during pivotal organizational phases. Funded by renowned foundations including Jan Wallanders and Tom Hedelius Stiftelse and the Kamprad Family Foundation for Entrepreneurship, Research and Charity, the study contributes valuable empirical evidence at the intersection of entrepreneurship, human resources, and gender studies.
In conclusion, while the narrative of startup success often celebrates agility and rapid expansion, it must also reckon with the subtle yet significant biases that this velocity engenders. Armed with formal HR knowledge and experience, founders can disrupt these patterns, fostering equitable talent management. However, absent such expertise, the pressures inherent in scaling may inadvertently reinforce gender disparities, ultimately constraining diversity and the broader transformative potential of entrepreneurial ventures worldwide.
Subject of Research: People
Article Title: Scaling with Bias? The role of founders’ HR knowledge and experience in hiring and managerial appointments
News Publication Date: 1-Feb-2026
Web References: https://onlinelibrary.wiley.com/doi/10.1002/hrm.70056
References: Genedy, M. (2026). Scaling with Bias? The role of founders’ HR knowledge and experience in hiring and managerial appointments. Human Resource Management
Image Credits: Credit: SSE
Keywords: startup scaling, gender bias, hiring practices, managerial appointments, HR knowledge, cognitive shortcuts, gender stereotypes, entrepreneurial ventures, human resource education, implicit bias
