The construction industry is a significant contributor to environmental degradation, but recent research suggests that fostering sustainable behaviors among workers at construction sites in Nigeria could mitigate some of these adverse effects. In a groundbreaking study, Chukwu, Omeh, and Ayanwale explore the dynamics of sustainable behaviors in this crucial sector, revealing how the Value-Belief-Norm (VBN) theory can be instrumental in predicting these behaviors effectively. This insight is not only valuable for Nigeria but could also be applied globally to enhance sustainability in construction.
At the heart of this research is the VBN theory, which posits that personal values, beliefs about the environment, and social norms can significantly influence individuals’ decision-making processes. The authors argue that understanding these factors can lead to a robust framework for encouraging sustainable practices among construction workers. By integrating psychological and sociological perspectives, they provide a comprehensive approach to tackle the challenges that the construction sector faces regarding environmental sustainability.
The researchers conducted a detailed analysis that involved the collection of both qualitative and quantitative data from various building sites across Nigeria. This multi-pronged approach allowed them to gauge not only the behaviors exhibited at these sites but also the underlying motivations behind these actions. They found that when workers possess strong environmental values and beliefs, they are more likely to engage in sustainable practices, such as reducing waste, using eco-friendly materials, and adhering to energy-efficient protocols. This discovery underscores the importance of fostering a strong value system regarding environmental stewardship among construction teams.
Interestingly, the research highlighted the role of social norms in shaping behavior. When workers observe their peers engaging in sustainable practices, they are more likely to follow suit. This finding suggests that establishing a culture of sustainability within construction sites is essential. By creating an environment where sustainable practices are celebrated and reinforced, stakeholders can effectively drive change. The authors noted that visible leadership and commitment from project managers also play a crucial role in influencing the behavior of construction workers.
Moreover, the implications of this study extend beyond individual sites. The findings suggest that policymakers and industry leaders must prioritize education and training in sustainability practices for workers at all levels. By leveraging the principles of the VBN theory, stakeholders can design targeted interventions that resonate with the values and beliefs of construction workers. This could include workshops, seminars, and on-site training sessions that emphasize the importance of sustainability in construction, not just as a regulatory requirement, but as a core value that benefits everyone involved.
Chukwu and his colleagues also delve into the challenges that the construction industry in Nigeria faces in adopting sustainable behaviors. These challenges range from economic constraints, such as limited access to green materials, to cultural attitudes that may prioritize short-term gains over long-term environmental sustainability. The authors argue that addressing these barriers is crucial for the success of any initiatives aimed at enhancing sustainable practices within the industry.
Towards the conclusion of their research, the authors present a series of recommendations aimed at promoting sustainable behaviors in building construction sites. These include the establishment of incentive programs for workers who consistently engage in environmentally friendly practices, as well as the visibility of sustainability champions within teams. Engaging local communities and stakeholders in the dialogue around sustainable construction can also create a more profound impact, building a collective ethos that values and rewards sustainable practices.
In light of global climate change and the pressing need for resource conservation, the findings of this study hold immense significance. They offer a framework that construction companies worldwide can adopt to enhance their sustainability efforts. By focusing on behavioral predictors and fostering the right values among workers, the construction industry can transition towards more sustainable practices effectively.
The implications of this research reach beyond Nigeria, offering valuable insights for developing economies facing similar challenges in sustainable construction. As the world grapples with environmental concerns, the lessons learned from this study could assist policymakers and industry leaders everywhere in fostering a shift towards a more sustainable future.
In conclusion, the research conducted by Chukwu, Omeh, and Ayanwale represents a critical step towards understanding how sustainable behaviors can be predicted and enhanced on construction sites. By utilizing the VBN theory, their comprehensive analysis reveals the intricate relationship between personal values, beliefs, social norms, and environmental practices. As the construction industry continues to evolve, integrating these insights will be essential for achieving sustainability goals, both in Nigeria and globally.
This compelling study encourages all stakeholders in the construction sector to harness the power of values and social norms to create a culture of sustainability that resonates with workers. The future of construction might well depend on it.
Subject of Research: Sustainable behaviors in building construction sites in Nigeria
Article Title: Predicting sustainable behaviours on building construction sites in Nigeria using the value-belief-norm theory.
Article References:
Chukwu, D.U., Omeh, C.B. & Ayanwale, M.A. Predicting sustainable behaviours on building construction sites in Nigeria using the value-belief-norm theory.
Discov Sustain (2026). https://doi.org/10.1007/s43621-026-02606-1
Image Credits: AI Generated
DOI: 10.1007/s43621-026-02606-1
Keywords: Sustainable construction, Value-Belief-Norm theory, Nigeria, Environmental behavior, Construction industry.
