In recent years, the act of giving has transcended mere charity, evolving into a complex interplay of psychological motivations, cultural influences, and societal expectations. A recent study led by Qamruzzaman, Farzana, and Mindia sheds light on this phenomenon, particularly in the context of Zakat payments in Bangladesh. Through an innovative application of the extended theory of planned behavior, the researchers have uncovered crucial elements influencing the intentions to give, thereby fostering a sustainable giving culture. This study serves not only as a scholarly contribution but also as a catalyst for discussions around the ethical dimensions of altruism.
Zakat, an obligatory form of almsgiving in Islam, represents a significant social and religious pillar for millions around the globe. Yet, understanding the motivations behind Zakat contributions can reveal much about broader trends in philanthropy and community support. The researchers articulate that while financial contribution is essential, it encompasses deeper psychological and emotional factors which can substantially affect individuals’ intentions to partake in this sacred duty. The findings reveal a rich tapestry of intention formation shaped by societal beliefs and personal values.
Analyses carried out by the authors indicate various psychological components that spur the intention to pay Zakat. By leveraging an extended version of the theory of planned behavior, the researchers augment traditional models which often only consider attitudes, subjective norms, and perceived behavioral control. This study incorporates additional variables, including moral obligations and identity influences, thus framing a more holistic understanding of Zakat payment intentions. It is a groundbreaking approach that blends academic rigor with real-world implications, showcasing the interplay between individual psyche and societal norms.
One of the most compelling revelations from the study is the role of perceived behavioral control. Participants who felt a strong sense of ability and autonomy in their financial decision-making expressed greater intentions to give. This aspect underscores the importance of empowering individuals, not only through financial literacy programs but also through community support systems that bolster confidence in personal budgeting and charitable donations. The implications of these findings extend far beyond the context of Zakat, offering insights applicable to various philanthropic initiatives globally.
Furthermore, the researchers delve into the social influences that mold individual giving behaviors. Findings highlight that personal relationships and community engagement significantly shape preconceived notions about the value and importance of Zakat. When individuals perceive that their family and friends prioritize Zakat payments, they are likely to follow suit. This highlights a powerful social dynamic that could be harnessed in community settings to promote a culture of giving, especially among younger generations who are crucial for sustaining these practices over time.
Moreover, the study emphasizes the critical role of moral obligations in enhancing Zakat payment intentions. Participants articulated a strong sense of duty not just to Islam but to their communities at large. This moral compass drives individuals to contribute during times of crisis but also emphasizes the ongoing nature of giving as a communal sustained effort. By understanding these moral imperatives, charities and non-profits can better tailor their outreach strategies, resonating with the intrinsic motivators that foster long-term commitment to charitable contributions.
Importantly, Qamruzzaman and colleagues highlight barriers to giving as nearly as significant as the motivators. Financial constraints, lack of trust in organizations, and perceived inefficiencies hinder individuals from fulfilling their Zakat obligations. The findings clearly indicate the necessity for accountability mechanisms within charitable organizations, ensuring that potential donors feel secure in their contributions. By fostering transparency and establishing trust, organizations can effectively dismantle barriers and encourage more substantial participation in Zakat distribution.
In light of these findings, the authors propose actionable strategies for stakeholders in the philanthropic realm, including NGOs, governmental bodies, and community leaders. These strategies revolve around enhancing financial literacy, building trust, and mobilizing social networks in ways that resonate with traditional values underpinning Zakat. By aligning these strategies with the community’s ethos, there lies potential to engage a broader audience, ultimately leading to increased contributions.
The significance of this research extends beyond theoretical implications; it heralds a transformative approach to understanding how to encourage sustainable giving practices. As we navigate an increasingly interconnected world, there is immense value in adopting a framework that emphasizes relational dynamics, personal values, and collective societal obligations. This broader understanding could serve as a cornerstone for policy advocacy, encouraging governments to consider social psychology in their funding and resource allocation decisions.
As discussions around sustainable giving continue to permeate the philanthropic landscape, this study presents a clarion call for collaborative efforts that adhere to cultural principles while embracing modern methodologies. Researchers, practitioners, and policymakers can learn immensely from the insights offered within the framework of the extended theory of planned behavior. In these findings lie keys to unlocking increased charitable giving—paving the way for more resilient and supportive communities.
While the study specifically focuses on Zakat within Bangladesh, the framework provided can be extrapolated to understand various forms of giving across diverse cultures and religious contexts. It challenges scholars worldwide to think innovatively about motivations for charity and the social constructs surrounding giving. In understanding these cultural nuances, an enriched dialogue can surface on the universal principles that drive human generosity.
Ultimately, this research engenders a multifaceted conversation on the ethics of giving, elevating Zakat from a mere financial transaction to a complex, deeply rooted societal commitment. The extended theory of planned behavior offers an engaging lens through which to analyze not just intentions but also the long-term implications on community cohesion and collective welfare. Already, this body of work is inspiring organizations to reflect on their strategies, with a renewed focus on integrating psychological insights into their operational frameworks.
Through their rigorous exploration into these dynamics, Qamruzzaman, Farzana, and Mindia have not only contributed to academic literature but have also ignited a vital conversation about the essence of giving. Their work stands as a reminder of the profound impact that understanding individual intentions can have on societal well-being, ultimately advocating for a culture where sustainable giving thrives and benefits all.
Subject of Research: The motivations behind Zakat payment intentions in Bangladesh using an extended theory of planned behavior approach.
Article Title: Fostering sustainable giving: an extended theory of planned behavior approach to Zakat payment intentions in Bangladesh.
Article References:
Qamruzzaman, M., Farzana, N. & Mindia, P.M. Fostering sustainable giving: an extended theory of planned behavior approach to Zakat payment intentions in Bangladesh.
Discov Psychol (2025). https://doi.org/10.1007/s44202-025-00546-x
Image Credits: AI Generated
DOI:
Keywords: Zakat, sustainable giving, theory of planned behavior, Bangladesh, charitable intentions, moral obligations, community dynamics.
