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Study: Retail viability in Fairfax City mixed use development

July 22, 2024
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Center for Retail Transformation (CRT) and Center for Real Estate Entrepreneurship (CREE) jointly received funding to study retail viability led by Mehmet Altug, Associate Professor, Information Systems and Operations Management and Director of CRT, Costello College of Business.

Center for Retail Transformation (CRT) and Center for Real Estate Entrepreneurship (CREE) jointly received funding to study retail viability led by Mehmet Altug, Associate Professor, Information Systems and Operations Management and Director of CRT, Costello College of Business.

Led by Mehmet Altug, the two centers CRT and CREE at Costello College of Business have teamed up to determine market-specific retail opportunities within Fairfax City, specifically within five Small Area Plans. The project will specifically consider the viability of mixed-use retail within the Small Area Plans, the unique conditions at work within Fairfax City (e.g., traffic conditions, current and future development, the development and goals of the Small Area Plans, the creation of place, the existing strength of the retail market, historic leasing success, and the effectiveness of coordinated marketing with Fairfax County Economic Development programs, etc.).

The final deliverable will be a presentation to the FCED team and a final document that FCED staff can utilize and distribute to site developers, the mayor and members of the City Council, Planning Commission, and Community Development and Planning staff.

The team received $20,000 from City of Fairfax for this project. Funding began in June 2024 and will end in late July 2024.

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ABOUT GEORGE MASON UNIVERSITY

George Mason University is Virginia’s largest public research university. Located near Washington, D.C., Mason enrolls more than 40,000 students from 130 countries and all 50 states. Mason has grown rapidly over the past half-century and is recognized for its innovation and entrepreneurship, remarkable diversity, and commitment to accessibility. In 2023, the university launched Mason Now: Power the Possible, a one-billion-dollar comprehensive campaign to support student success, research, innovation, community, and stewardship. Learn more at gmu.edu.

 



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