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Impact of Multimedia on OTC Counseling Skills

October 31, 2025
in Science Education
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In recent developments within the field of medical education, a pioneering study has emerged that scrutinizes the pedagogical impacts of blended multimedia and slide-based teaching approaches. Conducted by a team of researchers led by Huang et al., this study delves into its implications on students’ self-efficacy and performance, particularly in the context of over-the-counter (OTC) medication counseling. With medicine increasingly integrating technology in education, this research stands at the intersection of technology and pedagogy, providing insights that could reshape educational strategies in healthcare.

Blended multimedia teaching refers to a mixed approach that combines traditional teaching methods with various digital formats, including videos, interactive simulations, and online discussions. The study sets out to determine whether these modern techniques can enhance the educational experience of students compared to conventional slide-based instruction. The investigation is particularly significant as the healthcare landscape changes continuously, necessitating innovative approaches to training the next generation of healthcare providers.

With a focus on OTC medication counseling, the research underscores an often-overlooked aspect of patient education. This is critical in a world where consumers frequently access medications without prescriptions. As the availability of these medications increases, so does the responsibility of health professionals to equip students with necessary competencies. By analyzing students’ self-efficacy, the study aims to reveal whether multimedia education can increase students’ confidence in their ability to counsel patients effectively.

To evaluate this, Huang et al. implemented an explanatory mixed methods design, integrating quantitative and qualitative data to yield comprehensive results. This approach enriches understanding by not only measuring performance quantitatively but also exploring student perceptions and experiences through interviews and focus groups. Such methodology is crucial in education research, as it captures the complexity of learning processes and outcomes.

A fundamental component of the study examines how self-efficacy influences students’ performance in practical scenarios. Self-efficacy, defined by Bandura as the belief in one’s capabilities to achieve a goal, plays a pivotal role in educational settings. If students believe they can succeed in counseling patients about OTC medications, they are more likely to engage actively during their training. This, in turn, fosters better retention of information and skills—a vital outcome in any educational method.

The implications of integrating a blended multimedia approach can be profound. By leveraging technology, instructors can present real-life scenarios through video demonstrations, allowing students to visualize interactions and apply knowledge in simulated settings. This enriches the learning experience, making it more engaging and potentially more effective than traditional methods. The study also aims to evaluate whether students are more inclined to engage with content delivered in a multimedia format versus standard slides, providing valuable insights into the preferences of today’s learners.

Another area of interest in the study is the potential influence of interactive elements on students’ learning experiences. Interactive quizzes, problem-solving exercises, and forums for discussion can facilitate deeper understanding and critical thinking. Engaging learners with interactive content can lower cognitive load and enable them to apply concepts more readily. This could lead to improved counseling skills, which are essential when helping patients navigate the complexities of OTC medications.

As the study reveals, a key finding indicates that students exposed to blended multimedia approaches demonstrated higher self-efficacy levels compared to those who experienced traditional slide-based learning. This outcome emphasizes the robustness of innovative educational strategies. Students who felt more competent in their abilities were notably more enthusiastic and participatory in their practical counseling sessions. This enthusiasm can be an essential contributor to their future performance in real-world healthcare settings.

Moreover, the insights gained from this research extend beyond the classroom. With a focus on self-efficacy and performance, the findings may inform curriculum developers about the most beneficial methods for training prospective healthcare providers. Consequently, institutions incorporating blended learning could potentially produce graduates who are not only knowledgeable but also confident in their abilities to counsel patients regarding OTC medications.

The significance of this study can be seen in its alignment with changing educational paradigms that prioritize student-centered learning experiences. With the digital age reshaping how information is consumed and processed, traditional teaching methods, while still important, necessitate augmentation through technology. In addition to improving competency, these advancements could also prepare students for the realities of modern healthcare, where technology plays an integral role.

Looking ahead, the implications of Huang et al.’s findings could lead to a broader acceptance of blended multimedia approaches across various fields of education beyond healthcare. As educators continue to challenge the status quo, the shift towards incorporating diverse teaching methods can enhance the learning landscape, fostering increased confidence and competency among students in various disciplines.

The research not only emphasizes the power of technology in education but also sets a precedent for future studies aimed at investigating optimal teaching methodologies. By intertwining teaching practices with the needs and preferences of students, educators can utilize understanding gained from this research to create more effective educational programs. The overall thrust of this research illustrates the promise of blended multimedia learning to elevate student outcomes and prepare them for real-world responsibilities in their respective fields.

In closing, the exploration of blended multimedia versus slide-based approaches in medical education offers a crucial glimpse into the future of teaching in the healthcare sector. With findings pointing towards increased self-efficacy and improved performance among students learning through interactive mediums, this area of research calls for continued exploration and innovation in pedagogical techniques. As society grows increasingly reliant on technology, educational institutions must adapt accordingly, ensuring that future healthcare professionals are not just trained but are also empowered to excel.

Subject of Research: The impact of blended multimedia and slide-based teaching approaches on students’ self-efficacy and performance in OTC medication counseling.

Article Title: Unveiling pedagogical effects of blended multimedia and slide-based approaches on students’ self-efficacy and performance in over-the-counter medication counseling: an explanatory mixed methods study.

Article References: Huang, YM., Lin, FJ., Wang, YH. et al. Unveiling pedagogical effects of blended multimedia and slide-based approaches on students’ self-efficacy and performance in over-the-counter medication counseling: an explanatory mixed methods study. BMC Med Educ 25, 1533 (2025). https://doi.org/10.1186/s12909-025-08094-7

Image Credits: AI Generated

DOI:

Keywords: Blended multimedia, slide-based teaching, self-efficacy, performance, OTC medication counseling, mixed methods study, medical education.

Tags: blended multimedia teaching methodsdigital formats in medical trainingevolving roles of healthcare providersinnovative healthcare education strategiesinteractive simulations in medical educationmultimedia impact on educationOTC medication counseling techniquespatient education for OTC medicationsself-efficacy in healthcare educationstudent performance in counseling skillstechnology integration in teachingtraditional vs digital teaching approaches
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