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Assessing Sustainable Tourism Perceptions and Well-Being in Bangladesh

January 30, 2026
in Earth Science
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In recent years, the concept of sustainable tourism has garnered significant attention, particularly in developing regions like Bangladesh. Researchers are increasingly focusing on understanding how sustainable tourism practices influence tourists’ perceptions and overall well-being. A study conducted by a team of scholars, including Neger, Rahid, and Jamil, delves into the intricate dynamics between sustainable tourism determinants and tourist satisfaction in Bangladesh. This vital research adds a new dimension to the discussion surrounding tourism’s sustainability, especially as Bangladesh emerges as an attractive destination for eco-conscious travelers.

The study presents an in-depth evaluation of various factors influencing tourists’ perceptions of sustainability in the context of Bangladesh’s rich cultural heritage and breathtaking natural landscapes. Bangladesh, often overlooked in the tourism sector, possesses vast untapped potential for sustainable tourism, making it an ideal landscape for this research. By identifying key determinants that shape tourist perceptions, the researchers aim to provide a foundational understanding that can influence future tourism policies and strategies within the country.

One of the central tenets of the study is the exploration of environmental consciousness among visitors. Researchers have noted a distinct pattern: a growing number of tourists are choosing destinations based on their commitment to environmental stewardship and sustainable practices. This trend underscores the critical need for Bangladesh to position itself as a leader in sustainable tourism, showcasing its natural wonders while promoting environmentally friendly practices among local businesses and communities.

Another important aspect highlighted in the research is the role of community engagement in fostering a sustainable tourism ecosystem. The researchers argue that when local communities are actively involved in tourism initiatives, the overall perception of sustainability improves drastically. Engaging local residents not only enhances the authenticity of the tourist experience but also ensures that the economic benefits of tourism are shared equitably within the community. This collaboration serves to create a more resilient and sustainable tourism sector that can thrive in the face of global challenges.

The impact of cultural heritage on tourist perceptions is another critical focus of the study. Bangladesh is home to a plethora of cultural landmarks, traditional practices, and heritage sites. The researchers found that tourists are often more inclined to appreciate destinations that actively preserve their cultural identity. By integrating cultural preservation into sustainable tourism strategies, the country can bolster both tourist satisfaction and community pride. This synergy between tourism and cultural heritage can pave the way for a more sustainable and fulfilling travel experience.

Moreover, the researchers emphasize the significance of safe and accessible tourist environments. Safety concerns can significantly detract from the enjoyment of a destination, leading to negative perceptions. As part of their evaluation, the study examines how perceived safety and accessibility directly correlate with tourists’ overall well-being. By investing in safety measures and improving accessibility, Bangladesh can enhance its attractiveness as a travel destination, thereby increasing tourist inflow and supporting local economies.

The study also recognizes the importance of marketing and communication in shaping tourist perceptions. Effective marketing campaigns that highlight sustainable practices and the unique offerings of Bangladesh can play a crucial role in attracting eco-conscious travelers. The researchers suggest that leveraging digital platforms and social media can significantly enhance the visibility of sustainable tourism initiatives, reaching a wider audience and fostering a community of like-minded travelers.

Additionally, the research investigates the psychological aspects of tourist well-being in relation to sustainable tourism. Visitors are increasingly seeking experiences that provide not only enjoyment but also a sense of responsibility towards the environment and local communities. This growing desire for meaningful travel experiences indicates a shift in tourist motivations, with an emphasis on wellness, mindfulness, and sustainability. Understanding these psychological underpinnings can assist destination managers in tailoring experiences that resonate with today’s travelers.

Furthermore, the authors provide compelling evidence that sustainable tourism practices contribute to higher levels of tourist loyalty and repeat visitation. Tourists who feel a sense of connection to a destination’s sustainability ethos are more likely to return and recommend their experiences to others. This highlights the long-term benefits of adopting sustainable practices within the Bangladeshi tourism sector, demonstrating that such strategies are not just ethical imperatives but also economically advantageous.

The findings presented in this study could serve as a blueprint for policymakers aiming to cultivate a sustainable tourism environment in Bangladesh. By recognizing the intricate relationships between tourist perceptions, community involvement, cultural preservation, safety, and marketing efforts, there is significant potential to elevate the country’s standing as a premier destination for sustainable tourism. It is crucial for stakeholders to collaborate, share knowledge, and implement strategies that can drive the development of tourism that benefits both visitors and residents alike.

Ultimately, the implications of this research extend beyond Bangladesh, offering valuable insights into the global discourse surrounding sustainable tourism. As more destinations grapple with the consequences of mass tourism and seek to promote sustainable practices, the principles delineated in this study may inspire similar inquiries and initiatives worldwide. By focusing on the determinants of sustainable tourist perceptions and well-being, the study reinforces the notion that sustainability and tourism can coexist harmoniously, transforming the travel landscape for generations to come.

As we look ahead to the future of tourism in Bangladesh, there is ample opportunity for growth and innovation in sustainable practices. By continuing to explore the determinants of tourist perceptions and well-being, researchers and practitioners alike can contribute to a more sustainable, equitable, and enriching tourism landscape that benefits both travelers and the communities they visit. The ongoing dialogue and scholarly investigation into this essential subject matter will undoubtedly shape the future of sustainable tourism, ensuring that destinations like Bangladesh not only thrive economically but also protect and preserve their natural and cultural heritage for years to come.

In conclusion, the research conducted by Neger, Rahid, and Jamil stands at the frontier of sustainable tourism scholarship, offering vital insights and actionable recommendations. As Bangladesh positions itself as a key player in the realm of sustainable tourism, the findings underscore the necessity of aligning environmental stewardship with tourist satisfaction. This holistic understanding of the interplay between sustainability and well-being can empower stakeholders to foster a tourism sector that is both viable and virtuous.


Subject of Research: Factors influencing sustainable tourists’ perceptions and well-being in Bangladesh

Article Title: Evaluating the determinants of sustainable tourists’ perceptions and tourist well-being in Bangladesh

Article References:

Neger, M., Rahid, A.O., Jamil, M.A. et al. Evaluating the determinants of sustainable tourists perceptions and tourist well being in Bangladesh.
Discov Sustain (2026). https://doi.org/10.1007/s43621-026-02634-x

Image Credits: AI Generated

DOI: 10.1007/s43621-026-02634-x

Keywords: Sustainable tourism, Tourist perceptions, Environmental consciousness, Community engagement, Cultural heritage, Tourist well-being, Bangladesh.

Tags: Bangladesh tourism potentialcultural heritage and tourismdeterminants of tourist satisfactioneco-conscious travel in developing countriesenvironmental consciousness among touristsimpact of sustainable practices on tourismresponsible travel behaviorssustainable tourism in Bangladeshsustainable tourism practicestourism policies and strategiestourist perceptions of sustainabilitywell-being and tourism
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