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Kiel, Brest, and Split Announced as 2026 EU Ambassadors for Science

February 21, 2025
in Science Education
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In a momentous initiative aimed at enhancing societal engagement with science, the European Union has launched the "Science Comes to Town" project, set to enable cities across Europe to embrace a culture of research, innovation, and scientific dialogue. This ambitious program, backed by prominent institutions, seeks to bridge the gap between scientific communities and the general public, fostering an environment where research can thrive in daily life. The recognition and support from the EU Commissioner for Startups, Research, and Innovation, Ekaterina Zaharieva, highlights the importance of making science accessible not only to experts but to citizens from all walks of life.

As these European cities prepare for this vibrant venture, Kiel stands out as a leader in promoting trust in research, particularly in the Baltic Sea region. Under the stewardship of Mayor Dr. Ulf Kämpfer, Kiel has formed a robust collaboration with cities such as Brest and Split to showcase the strength of Europe’s innovation ecosystems. The dual approach to reinforcing trust in science while maximizing its accessibility reflects a profound understanding of the current societal climate, where misinformation can easily undermine public confidence in research findings. Initiatives like "Science Comes to Town" aim to transform this narrative by democratizing research outcomes, allowing citizens to engage directly with scientific advancements.

The significance of this project is underscored by the collaborative spirit that permeates the efforts of various partners, including scientific institutions and local authorities. Ulrike Wielatt, Managing Director of KielRegion, articulates the importance of funding programs like "Science Comes to Town," which not only amplify local research visibility but also create a lasting legacy of scientific awareness in communities. The commitment to hosting a Europe-wide science communication project in 2026 offers an exciting glimpse into the future of public engagement with science. Events such as the European Union Contest for Young Scientists (EUCYS) represent crucial platforms for inspiring young minds and nurturing the next generation of researchers.

In Split, the initiative embodies a similar ethos, aiming to fortify science-based decision-making within local governance. The city’s Mayor, Ivica Puljak, highlights the beauty of scientific exploration and the vital role it plays in understanding and addressing contemporary challenges. By actively involving citizens in the scientific discourse, Split is not merely a city showcasing science; it is a community cultivating a culture of inquiry. The upcoming projects scheduled for 2026 will ensure that knowledge surpasses disciplinary boundaries, allowing for enriching interactions between researchers, citizens, and policymakers alike.

The ambition of the "Science Comes to Town" project also resonates in Brest, where Mayor François Cuillandre emphasizes the critical need to promote scientific rigor and innovation. By fostering a rich ecosystem that retains talent and encourages young researchers, Brest aims to combat the prevalent skills shortages witnessed across Europe. The planned EU TalentOn competition for young researchers represents a promising step towards igniting enthusiasm among the youth for scientific careers. Brest’s unique blend of institutions and events designed to raise awareness of scientific research will create an engaging backdrop for citizens to explore science from multifaceted perspectives.

The holistic approach adopted by these partner cities conveys a commitment to nurturing scientific communication not just as an academic exercise but as a vital societal necessity. The backing from the European Union exemplifies a broader recognition of the intertwining of science, society, and policy. Through initiatives that promote inclusive dialogue and interaction, the "Science Comes to Town" project is set to transform perceptions of science, making it a fundamental part of everyday life throughout Europe.

Drawing on the lessons learned from the previous initiative, ‘European City of Science,’ this project takes a more localized and participatory approach. The involvement of diverse stakeholders—from universities to community organizations—will ensure a myriad of voices contribute to the scientific narrative. By prioritizing social responsibility and public involvement, the project not only enhances the European Research Area but also directly aligns with the objectives set out in the Pact for Research and Innovation in Europe.

Each city participating in this visionary project exemplifies how localized efforts can yield impactful results on a larger scale. By creating hubs of scientific exchange, Split, Kiel, and Brest are setting benchmarks for how cities can harness the power of collaboration and community engagement. These cities will benefit from a reciprocal flow of knowledge and ideas, as researchers and citizens alike gain a platform to voice their queries, insights, and experiences.

As the 2026 landmarks approach, these cities will serve as beacons of innovation and exploration, inspiring others across Europe to follow suit. The collaborative programming and public outreach will empower communities to take ownership of their scientific narratives, leading to a future where knowledge is co-created and understood as a societal resource. The growing emphasis on participative science reflects a profound shift in how research is perceived, shifting from the confines of academic institutions to the vibrant tapestry of everyday life.

Ultimately, the "Science Comes to Town" project signals a turning point for science communication in Europe. By prioritizing public engagement, enhancing the visibility of scientific endeavors, and promoting a culture of inquiry, this initiative sets a new standard for how society interacts with science. The excitement surrounding this project underscores a collective recognition of the value of integrating science deeper into the fabric of society, turning cities into thriving hubs of knowledge and innovation.

With innovative programming, collaborative efforts, and a commitment to social responsibility, the "Science Comes to Town" initiative resonates with the enduring belief that science should be accessible, engaging, and relevant to our daily lives. As these cities embark on this journey, they not only challenge the status quo of science communication but also inspire a new generation to embrace curiosity and uncover the wonders of research and discovery.

This initiative marks a significant stride towards an inclusive future where science is not just a subject confined to laboratories but an integral part of the community fabric. As cities continue to forge paths of collaboration and exploration, we witness the dawn of a transformative era where scientific literacy and public involvement become intertwined, ultimately fostering a society that values knowledge, curiosity, and innovation at its core.

Subject of Research: Science Communication and Public Engagement
Article Title: Bridging Communities through Science: The "Science Comes to Town" Initiative
News Publication Date: October 2023
Web References: Science Comes to Town Project
References: European City of Science
Image Credits: Kiel University

Keywords: Science Education, Science Communication, Public Engagement, Research Innovation, Community Science

Tags: 2026 EU Ambassadors for Sciencebridging gap between science and publiccombating misinformation in researchenhancing public confidence in scienceEuropean cities promoting researchfostering scientific dialogue in communitiesinnovation ecosystems in EuropeKiel Brest Split collaborationmaking science accessible to citizensScience Comes to Town projectsocietal engagement with sciencetrust in research initiatives
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