Pollinators underpin much of the food we eat and the ecosystems we depend on, yet the ripple effects of pollinator decline – from flower to fork and beyond – remain poorly understood by many of the actors whose decisions affect them. VALOR (VALues and dependence of society on pollinatORs) is a multi-actor project working to co-develop a comprehensive, systems-based approach that reveals these cascading impacts, empowering landowners, businesses, and policymakers to better understand their relationship with pollinators. The project will produce a suite of co-developed tools enabling these actors to assess their own risks and exposure, replicate VALOR’s methods, and apply its models directly.

To ensure its outputs remain openly accessible and easy to build on well beyond the project’s lifespan, VALOR has opened a collection in the Research Ideas and Outcomes (RIO) journal. The collection is designed to serve as a hub for researchers, policymakers, and practitioners, gathering both conventional outputs – such as research papers, reports, and protocols – and unconventional ones, including policy briefs, methodologies, deliverables and project reports.

The first publication in the collection is an abridged version of VALOR’s Description of Action (DoA). The paper lays out the project’s framework in full: its objectives, ambition, and background, along with a detailed account of its methodology, including the project’s multidisciplinary approach, open science and data management practices. It also explains how VALOR’s results are expected to feed into broader outcomes, the challenges the project aims to address, and its strategies for dissemination, exploitation, communication, and intellectual property management. The DoA gives readers a transparent, citable entry point into the project’s full scope. As VALOR progresses, the RIO collection will continue to grow, hosting the project’s future outputs.

Access the VALOR topical collection in RIO.

VALOR receives funding from the European Union’s Horizon Europe research and innovation programme under grant agreement No. 101181169. Views and opinions expressed are those of the author(s) only and do not necessarily reflect those of the European Union or European Research Executive Agency (REA). Neither the EU nor REA can be held responsible for them.
 

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Horizon Europe

The launch of the VALOR project marks a significant step towards comprehensively understanding the relationship between society and pollinators. Initiated in January 2025, VALOR (Values and dependence of society on pollinators) is positioned as a multi-actor research initiative dedicated to exploring the multifaceted impacts of shifts in pollinator populations. This project adopts a holistic, systems-based approach that seeks to illuminate the interconnections between ecological, economic, and social layers involved in the dynamics of pollination. The project’s promise lies in its ambition to span the entire trajectory from "flower to fork," offering insights that can help empower landowners, businesses, and policymakers to enhance their understanding and stewardship of pollinator ecosystems.

Integral to the VALOR project is the objective of bridging gaps in knowledge and facilitating and informing collaborative efforts across disciplines and sectors. By engaging a diverse array of stakeholders, including scientists, farmers, and community members, the project aims to foster a more nuanced understanding of the cascading implications of pollinator decline on ecosystem services, food security, and local economies. The anticipated outcome is a suite of co-developed tools that can be employed by stakeholders to better assess pollination-related risks, which will equip them to make informed decisions that support both biodiversity and economic sustainability.

To achieve these ambitious goals, VALOR prioritizes a robust methodology that combines rigorous scientific research with practical case studies. The project’s framework will integrate qualitative and quantitative research methods, leveraging modeling techniques alongside direct observational studies in carefully selected focal regions. The intention is to create a rich data tapestry that reflects the local context of pollinator interactions, encompassing variations in species abundance and diversity as well as the socio-economic factors that influence land use practices. This tailored approach to data collection will enable researchers to develop a nuanced understanding of the roles different pollinator species play within specific ecosystems.

Expected impacts from the VALOR initiative are far-reaching, aiming to address direct drivers of biodiversity decline, manage protected areas effectively, and enhance the status of different species and habitats using cutting-edge knowledge and innovative solutions. Additionally, the project emphasizes the importance of integrating biodiversity considerations into societal and economic paradigms, thereby making biodiversity, ecosystem services, and natural capital integral to policy-making and agricultural practices. The project aims to enhance awareness of biodiversity’s significance across various sectors, encouraging practices that promote the conservation of pollinators and their habitats.

The intended interplay between biodiversity and agricultural practices is particularly salient, as the VALOR project recognizes the need for more sustainable approaches within food systems. By fostering innovations in the ways that agriculture, forestry, fisheries, and aquaculture are conducted, the project aspires to create methods that uphold and rely on the ecosystem services provided by healthy, robust pollinator populations. The importance of a coordinated and interconnected approach to biodiversity research and policies at EU and global levels cannot be overstated, particularly as such efforts take advantage of advancements in digital technology and societal engagement.

Enhanced communication and engagement are critical components underpinning the VALOR project’s success. The consortium, led by the University of Reading and comprising partners from thirteen European institutions along with collaborators from China and Australia, embodies a multidisciplinary commitment that seeks to tackle the complexities of pollination ecology, social dynamics, and economic structures. Support from diverse scientific disciplines will help bridge knowledge gaps and ensure that findings are communicated effectively to a broader audience, thus amplifying their potential impact.

Dr. Tom Breeze, the project’s coordinator, emphasizes the meaningful paradigm shift VALOR represents: a transition from mere research towards fostering engagement with communities and stakeholders. Through participatory frameworks, the project aspires to instill a sense of stewardship and responsibility towards pollinators, urging individuals and organizations alike to reconsider their interrelationships with nature. VALOR endeavors to produce accessible research outcomes that resonate with the realities of those who depend on pollinators, thus fostering a culture of conservation that extends beyond academia.

The societal impacts of this project are poised to be profound, ranging from improved food security through better understanding of agricultural dependencies on pollination services to reinforcing local economies reliant on biodiverse ecosystems. As the project continues, it is crucial for stakeholders to maintain an open dialogue around the findings and their implications. Public awareness campaigns and educational initiatives will play a significant role in disseminating knowledge, shifting public perceptions about pollinators, and mobilizing community efforts toward conservation.

Capacity-building efforts will also be paramount, particularly in empowering future generations of researchers, agricultural practitioners, and conservationists with the skills and tools necessary to navigate the challenges facing pollinator populations today. The VALOR project’s commitment to providing tailored support and resources will help ensure localized efforts are aligned with broader conservation goals. In the face of escalating environmental crises, initiatives that empower communities to understand their role in sustaining biodiversity cannot be understated.

As the VALOR project progresses, it will continue to foster collaboration and knowledge-sharing among scientists, policymakers, and stakeholders, ensuring that the insights garnered through this research reach those who need them the most. In doing so, the project not only aims to respond to the immediate challenges facing pollinators but also hopes to inspire lasting changes in how society perceives and engages with nature. The path forward is fraught with challenges, but through collective action and a commitment to sustainability, the VALOR project represents a promising venture into a more interconnected future where both pollinators and human communities thrive.

However, the urgency for action cannot be overlooked. The consequences of inaction are becoming increasingly evident, urging all actors involved in natural resource management and agricultural production to integrate pollinator conservation into their operational frameworks. The VALOR project represents a vital initiative that embodies a comprehensive, interdisciplinary response to an ecological crisis affecting us all. As we delve deeper into the implications of pollinator shifts and ecosystem interactions, the commitment to restoring and safeguarding these invaluable species will be critical in achieving a sustainable balance between economic development and ecological integrity.

In summary, the VALOR project extends an essential invitation to all sectors of society to engage in active stewardship of pollinators, fostering a societal dialogue that prioritizes biodiversity as fundamental to human well-being. The insights and tools generated through this research will not only serve as a resource for understanding pollinator dynamics but also act as a catalyst for broader changes in conservation practices, enhancing our collective ability to coexist harmoniously with the natural world.

Subject of Research: The impact of pollinator shifts on ecosystems and society
Article Title: VALOR Project: Bridging Conservation and Society Through Pollinator Research
News Publication Date: October 2023
Web References: VALOR Project Official Website
References: Horizon Europe
Image Credits: VALOR Project

Keywords: Pollinators, Biodiversity Conservation, Ecosystem Services, Agricultural Practices, Social Engagement, Environmental Economics, One Health Approach, Climate Change, Globalisation, Community Stewardship, Research Collaboration, Multi-Actor Initiative.