Management Science/Operations Research

A large selection of colors or styles discredit opinion leaders' recommendations CATONSVILLE, MD, October 16, 2019 - Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a…

INFORMS Journal Marketing Science New Study Key Takeaways: The most effective "nudge" to bolster healthy eating focuses on changing peoples' behavior. Reducing portion sizes of unhealthy foods appears to be the best way to…

Even successful methods for diagnosing, treating and caring for people who are suffering from cancer are not enough without effective, practical tools and guidance for putting those methods into practice. To bridge this gap between…

Gaming companies can drive up to 8% increase in game-play and correlates to revenue boost INFORMS journal Information Systems Research New Study Key Takeaways: New research analyzes video game player engagement and the response to…

Job sharing offers a route to increase the number of women in senior leadership roles in higher education. Research from Lancaster University Management School, published in a special issue of Social Sciences, shows the potential for…

INFORMS Journal Marketing Science New Study Key Takeaways: Artificial intelligence can increase sales by four times more than inexperienced workers. If a customer is told about the use of artificial intelligence before purchasing,…

Credit: San Diego State University Organizations endorsing a win-at-all-costs environment may find this management style good for the bottom-line, but it could come a price. Teamwork and civility between co-workers are severely…

The impact on brands and profitability CATONSVILLE, MD, September 13, 2019 -There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by…

Credit: CWRU One would expect that entrepreneurs who pitch their startup ideas with passion are more apt to entice investors. Now there's scientific proof the two are connected: enthusiasm and financial backing. According to new…

Women face discrimination and occupy fewer places in the higher reaches of the veterinary profession, even as they begin to outnumber men in the field. Research conducted by Lancaster University Management School and Open University…