The researchers recruited 247 participants and retained 219 valid responses for a three-condition between-subjects experiment. One group faced no distraction, while the other two encountered either a social message distraction or a health-related distraction during a simulated platform experience. Drawing on Distraction-Conflict Theory and Social Cognitive Theory, the team modeled how the perception of being distracted translates into a decision to disengage.

Using partial least squares structural equation modeling, the authors report that perceived distraction affected intermittent discontinuance intention indirectly, through elevated information overload and perceived stress. In other words, the pathway from a distracting stimulus to the intention to pause platform use ran through the sense of being overwhelmed by information and through psychological strain. The study also tested information avoidance as a moderator and, in a complementary fuzzy-set qualitative comparative analysis, identified configurational pathways that were sufficient to produce discontinuance intention.

One finding stood out for its nuance: the type of distraction moderated the relationship between perceived distraction and information overload. Social message distractions and health-related distractions did not behave identically, indicating that not all interruptions impose the same cognitive burden on users. This differential effect addresses a gap the authors identified in prior work, which had catalogued antecedents of intermittent discontinuance but had not clarified how different distraction types produce different downstream consequences.

The practical significance lies in long-term user engagement. If distraction repeatedly triggers overload and stress, platforms risk cycles of abandonment and return that challenge sustained engagement. The authors frame perceived distraction as a prevalent issue that undermines task flow and increases cognitive load. As with any scenario-based experiment, the findings reflect stated intentions under simulated conditions among a specific participant sample, and the moderators and mediation pathways are model-based estimates rather than direct observations of real-world quitting behavior. Still, the combination of structural equation modeling and configurational analysis offers a detailed map of how everyday interruptions may quietly erode users’ willingness to stay on social platforms.

Subject of Research: How perceived distraction influences intermittent discontinuance intention on social platforms

Article Title: Distracted and disengaged: how perceived distraction influences intermittent discontinuance intention in social platforms

Article References: Ding, X., Li, N., Liu, H., & Zhao, Y. (2026). Distracted and disengaged: how perceived distraction influences intermittent discontinuance intention in social platforms. Current Psychology, 45(21), Article 1647. https://doi.org/10.1007/s12144-026-10193-7

Image Credits: AI Generated

DOI: 10.1007/s12144-026-10193-7

Keywords: social media, perceived distraction, discontinuance intention, information overload, perceived stress, PLS-SEM, fsQCA, experiment, distraction-conflict theory, user engagement, Current Psychology, Distracted