New research details negative consumer impacts of BLM support on major companies and brands
INFORMS Journal Marketing Science New Study Key Takeaways: Brands that supported BLM on social media during the height of the ...
INFORMS Journal Marketing Science New Study Key Takeaways: Brands that supported BLM on social media during the height of the ...
Peer reviewed - observational study - people A new study from the University of East Anglia reveals why some ‘eco ...
Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs ...
LAWRENCE — Many of us know all too well the addictive nature of many foods marketed in the United States ...
New research reveals how Generation Z perceive online ‘personal brands’ as a crucial tool to gain more advantage in job ...
The website of the UK children’s comic the Beano describes itself as “100% safe for children” - but is its ...
Researchers from Oklahoma State University and University of Florida published a new Journal of Marketing article explaining how marketers can capitalize on the power ...
Researchers from Clark University, Indiana University, and Georgia State University published a new Journal of Marketing article that assesses the impact of COVID-19-related ...
Researchers from Vrije Universiteit Amsterdam published a new article that examines the impact of owned social media on customer engagement and ...
Researchers from University of Missouri and University of North Carolina – Chapel Hill published a new paper in the Journal of ...
Unhealthy food and beverage brands are encouraging TikTok users to market their products for them—effectively turning them into ‘brand ambassadors’—as ...
PULLMAN, Wash. – Even gift cards aren’t immune from America’s sharp political divisions. When liberals and conservatives receive gift cards ...
Whether they’re beefing on billboards or sparring on social media, big brands are known for taking jabs at their competitors ...
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