Browsing Tag

Advertising/Public Relations

Can AI spot liars?

Emotion-reading algorithms cannot predict intentions via facial expressions Most algorithms have probably never heard the Eagles' song, "Lyin' Eyes." Otherwise, they'd do a better job of recognizing duplicity. Computers aren't very good…

Do hospital ads work?

Who's paying attention and why a ban on ads increases patient readmission New Marketing Science Study Key Takeaways: Patients are positively influenced by hospital advertising. Older patients and those with more restrictive forms of…