Mayo Clinic study shows power of Twitter for sharing physician-generated medical news


New Rochelle, NY, July 20, 2016–Over a 1-year period, academic cardiovascular physicians at the Mayo Clinic used a new Twitter account to share medical news and gained more than 1,200 followers, with tweets of original journal content garnering the greatest response, according to an article published in Cyberpsychology, Behavior, and Social Networking, a peer-reviewed journal from Mary Ann Liebert, Inc., publishers. The article is available free on the Cyberpsychology, Behavior, and Social Networking website until August 20, 2016.

In the article "An Academic Healthcare Twitter Account: The Mayo Clinic Experience," R. Jay Widmer, MD, PhD, and coauthors, Mayo Clinic School of Graduate Medical Education (Rochester, MN), present data describing the gender and geographic distribution of their Twitter account's followers. The authors analyzed the number of retweets, replies, favorites, engagements, and other interactions for their account using Sprinkler and Twitter Analytics.

A survey of the participating Mayo Clinic cardiologists completed before initiating the Twitter account showed that less than 25% felt connected to colleagues outside their own institution, and nearly 85% viewed social media as a deterrent to productivity and a distraction at work.

"As clinicians become more web-savvy, Twitter may serve a useful purpose to suggest interesting, relevant articles and conferences to those who struggle with time constraints," says Editor-in-Chief Brenda K. Wiederhold, PhD, MBA, BCB, BCN, Interactive Media Institute, San Diego, California and Virtual Reality Medical Institute, Brussels, Belgium.


About the Journal

Cyberpsychology, Behavior, and Social Networking is an authoritative peer-reviewed journal published monthly online with open access options and in print that explores the psychological and social issues surrounding the Internet and interactive technologies. Cyberpsychology, Behavior, and Social Networking is the official journal of the International Association of CyberPsychology, Training & Rehabilitation. Complete tables of contents and a sample issue may be viewed on the Cyberpsychology, Behavior, and Social Networking website.

About the Publisher

Mary Ann Liebert, Inc., publishers is a privately held, fully integrated media company known for establishing authoritative peer-reviewed journals in many promising areas of science and biomedical research, including Games for Health Journal, Telemedicine and e-Health, and Journal of Child and Adolescent Psychopharmacology. Its biotechnology trade magazine, GEN (Genetic Engineering & Biotechnology News), was the first in its field and is today the industry's most widely read publication worldwide. A complete list of the firm's 80 journals, books, and newsmagazines is available on the Mary Ann Liebert, Inc., publishers website.

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