AMA honors research on how mindfulness helps consumers decision making

The Journal of Public Policy & Marketing is pleased to honor the 2019 Thomas C. Kinnear Award to “Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being” at the 2019 AMA Marketing & Public Policy Conference. The article appeared in the September 2016 issue (Vol. 35, No. 2) of Journal of Public Policy and Marketing and was authored by a diverse team included Shalini Bahl, George R. Milne, Spencer M. Ross, David Glen Mick, Sonya A. Grier, Sunaina K. Chugani, Steven S. Chan, Stephen Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler, Mitchel R. Murdock, and Sabine Boesen-Mariani.

Nominated by the Journal of Public Policy & Marketing editorial review board and selected by a committee of Associate Editors, the article was noted as being especially engaging, offering interesting insights into how people may extend a personal practice to important priorities in their lives. Specifically, the authors make clear that a mindfulness approach can be used to help consumers self-regulate choices to be more consistent with their values and preferences. The authors issue challenges to policymakers, institutions and educators to encourage mindfulness practices as well as provide strong avenues for future research.

Named after the Journal of Public Policy and Marketing‘s founding editor, Thomas C. Kinnear, the award honors articles that make the most significant contribution to the understanding of marketing and public policy issues within a three year time period. The coeditors overseeing the selection process were comprised of Scot Burton, Pam Scholder Ellen and Joshua L. Wiener.

In addition to the winning article, the other excellent finalists for the award were:

“Assessing the Societal Impact of Research: The Relational Engagement Approach,” Julie L. Ozanne, Brennan Davis, Jeff B. Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E. Ekpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D. Thomas, and Ekant Veer | Volume 36, Issue 1 (April 2017)

“The (Ironic) Dove Effect: Use of Acceptance Cues for Larger Body Types Increases Unhealthy Behaviors,” Lily Lin and Brent McFerran | Volume 35, Issue 1 (April 2016)

“The Perils of Marketing Weight-Management Remedies and the Role of Health Literacy,” Lisa E. Bolton, Amit Bhattacharjee, and Americus Reed II | Volume 34, Issue 1 (April 2015)

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About the Journal of Public Policy & Marketing

The Journal of Public Policy & Marketing is the premier academic and professional journal that chronicles and analyzes the joint impact of marketing and governmental policies and actions on economic performance, consumer welfare, and business decisions. Written for concerned marketing scholars, policymakers, government officials, legal scholars, practicing attorneys, and executives, JPP&M examines the interface between marketing and public policy and the functioning and performance of the nation’s economy.

https://www.ama.org/jppm

About the American Marketing Association (AMA)

As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.

https://www.ama.org

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